Exam 10: Visual Communication

Refer to the following passage to answer the questions below. A television ad for Meridia, a prescription medication for the management of obesity, begins by showing a close-up of a cute, pudgy baby's face while the copy says something to the effect that doctors have been concerned about your weight all your life. The baby's face gradually turns into that of a woman who is attractive yet overweight, and the copy indicates that Meridia can help -just ask your doctor. Then the scene shifts, rather abruptly, to the name of the prescription medication. -The technique in which the baby's face gradually changes into a woman's face is known as ________.

A contemporary style of layout that can be read starting at any point in the image is known as ________.

Describe the challenge that was facing the creative team for the Altoids campaign described in the chapter's opening vignette.

A set of computer-generated letters that appear to be moving across the bottom of the television screen is known as a(n)________.

Rough versions of the commercial assembled from cuts of the raw film footage are known as ________.

Type in print ads has an aesthetic as well as a functional role.

Cool colors, such as blue and green, convey happiness.

The process printers use to reduce the original color image to four halftone negatives is called ________.

A(n)________ is the imprint used for immediate identification of a brand or company.

John is designing a website for a client. What does he need to know about designing the navigation of the website to make it easy to use?