Exam 8: Decision Making

When Japanese cars first became popular in the United States, some drivers of domestic cars placed bumper stickers on their vehicles that stated "Hungry? Eat your foreign car." These stickers encouraged people to support local workers and keep an American advantage in the balance of trade between Japan and the United States. The attitude expressed by the stickers is called ________.

________ are dimensions used to judge the merits of competing options.

Define compensatory rules used in purchase decision-making. Identify and describe the rules that might fall under this category.

People who post to Web sites offering user reviews are typically not paid for their time and contributions. However, they can gain recognition for good recommendations. This reward system is known as the ________.

Jamie is considering ordering a dessert for lunch. Before she decides on the kind she prefers, she must decide whether to get a fattening or nonfattening dessert. This decision relates to which of the following levels of abstraction of dessert categories?

Directories and portals, Web site evaluators, forums, fan clubs, and user groups are all forms of ________.

If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?

A(n) ________ refers to a set of beliefs and the way we organize those beliefs in our minds.

________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.

A satisficer is more likely to experience the Sisyphus Effect than is a maximizer.

When the ________ rule of decision-making is used, the brand that is the best on the most important attribute is the one selected.

A mental or problem-solving shortcut to make a purchase decision is called a(n) ________.

In a thought process called ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.

Social risk occurs when the consumer's risk capital consists of self-esteem and self-confidence.

People often engage in brand switching, even when their current brand satisfies their needs.

What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?

Needs are created when the actual state of a customer declines.

What type of cybermediaries are intelligent agents?

Latrell finds that every time he goes to select athletic shoes, he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process is an example of ________.

Under what conditions would a customer resort to extended problem solving when presented with a problem characterized as a need recognition? Give an example.