Exam 7: Attitudes and Persuasion

The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad?

It is generally felt that a hierarchy of effects describes the relative influence of the ABC model of attitudes. Which hierarchy would be most appropriate for a consumer who is a loyal Coca-Cola consumer and drinks Coca-Cola for the "pleasure of it"? Cite the hierarchy and briefly describe its order and function.

Identify the elements of balance theory. Discuss possible interaction effects between unit relation and sentiment relation and how they can be applied to marketing strategy.

Most researchers agree that an attitude has three components. List and briefly describe those three components.

Which of the following theoretical models measures attitude toward the act of buying (Aact), rather than the attitude toward only the product itself?

It is impossible for a person to hold two contradictory attitudes toward the same object.

According to the basic ABC model of attitudes, ________ refers to the beliefs a consumer has about an attitude object.

How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement he or she has with the attitude object (Ao). Describe the strength of commitment involved in each of the following and give an example: ∙ Compliance ∙ Identification ∙ Internalization

What do the "A, B, Cs" of the ABC model of attitudes stand for?

According to the elaboration likelihood model, marketers of a low-involvement product must first change attitudes before customers are likely to purchase their product.

All multiattribute attitude models specify the importance of three elements. Two of those elements are attributes and beliefs. What is the third element?

Jason believes that dressing formally (e.g., a coat and tie) marks him as a man who is "dressed for success"; therefore Jason dresses formally even in class or for casual occasions. Jason is basing this decision on the cognition part of the ABC model of attitudes.

Physically attractive people are perceived as smarter, cooler, and happier than average people. These perceptions are a result of a ________.

Latitudes of acceptance and rejection are important aspects of social judgment theory.

According to the ________ hierarchy, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide).

An anti-smoking campaign showed autopsies of people who have died of lung cancer. The campaign seemed to have no effect on the rate that teenagers took up smoking. Why?

Which theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorize new information?

Both the Fishbein model and the extended Fishbein model attempt to measure the influence of attitudes. What was the flaw in the original model and what was added in the extended model to correct this flaw?

Humorous ads get attention, but many times the humor distracts from the promotional message.

The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad.