Exam 2: Perception

Which of the following refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes?

Nadia Ali loves the feel of her new sweater and the smell of her leather car seats on a crisp fall day. As she passes a billboard, she sees an ad for Baskin-Robbins ice cream and immediately does a U-turn into the shopping center where she knows the famous ice cream store is located. In the above example, Nadia is responding to ________.

The icons on the restroom doors in a bar in Wyoming were a doe and a buck. This is an excellent example of hyperreality.

In the process of ________, certain properties of a stimulus evoke a schema.

Which of the following is NOT one of the three stages of the process of perception?

According to the retailer's rule of thumb based on the closure principle, when a sale catalog is created, the prices (on average) of the products in the catalog should be reduced by about 20 percent.

Some color combinations come to be so strongly associated with a corporation that they become known as the company's ________.

As people age their sensory detection abilities decline. The Baby Boomers are fast reaching retirement age. How will advertisements in the future likely change sensory stimuli to accommodate this changing demographic?

Interpretation is the last stage of the perceptual process.

Marketers have generally failed in their efforts to introduce scented marketing practices and products to the American marketplace.

Define the concepts of hedonic consumption and sensory marketing, and then explain how they are related.

Lifestyle, attributes, competitors, and quality are all dimensions marketers can use to carve out a brand's ________ in the marketplace.

You can understand the following uniquely-printed sentence because of the Gestalt principle of closure. Percption is imptant in undrstdng consmr bhavr.

The average adult is exposed to about 3,500 pieces of advertising information every single day, far more information than they can or are willing to process. Consumers who are exposed to more information than they can process are in a state of ________.

A consumer's ability to detect a difference between two stimuli is relative to the strength of those stimuli.

Outline and explain the parts of the perceptual process that would allow a shopper to recognize a ketchup bottle in a supermarket.

A billboard is positioned beside a busy highway. However, the merchant that has purchased the billboard complains that no response is being generated by his advertising message. Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway. Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?

Colors look duller to older people, which is why they prefer white and other bright tones.

When a stimulus comes within the range of someone's sensory receptors, ________ occurs.

The first step in the perception process is exposure to a stimulus. Without exposure, there would be no perception.