Exam 9: Buying and Disposing

Which of the following is an unpleasant psychological state?

A typical antecedent state is product disposal.

It would be difficult to sell consumers life insurance if their notion of time is cyclic.

List each of the five antecedent states identified in the chapter. Next, indicate the three purchase environment activities that match the five antecedent states.

Describe the expectancy disconfirmation model and give an example of its application.

Explain the concept of co-consumers and relate why it is important to marketers. Give an example.

What is the difference between unplanned buying and impulse buying?

Jason remembers that the last time he bought a store brand trashcan, it fell apart in about two months. Without even looking at the store brand on this shopping trip, Jason buys a national brand for a little more cash. Which of the following models most accurately reflects Jason's behavior?

Tara was shopping for a new pair of shoes for work. The salesperson was very helpful and friendly, bringing Tara some styles she hadn't thought to try on but that she ended up really liking. Noticing Tara's University of Wisconsin tee-shirt, the salesperson said that she was a student there. After talking, they discovered that they had lived in the same dormitory, just a few years apart. Tara ended up buying three pairs of shoes rather than the one pair she had planned on. Tara's experience shows the effect of ________.

There are pros and cons associated with using e-commerce as a business model. What are the limitations of e-commerce for consumers?

The fact that some customers will pay three to four times as much as others to fly first class, even though the plane arrives at the same time for every passenger, demonstrates the importance of both the social and physical surroundings in the marketplace.

The Japanese believe that successful total quality management can be achieved by going to the one True source of information called the ________.

Which of the following is considered a limitation of e-commerce?

Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that uses a simulated outdoor environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail store is using a ________ theme.

In general, people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line?

During ________, one consumer exchanges something she owns with someone else for something the other person owns.

Simtec believes in supplying the highest quality in engineering equipment and controls. To make sure that its products fit the needs of its consumers, the company sends researchers into the field to examine consumer needs and to see exactly how consumers use equipment to solve problems. The company then follows up with phone calls and emails to provide clients with information about what has been seen on the job site. With respect to TQM, Simtec is following a practice called ________.

According to exchange theory, what might occur if a salesperson interacts with an assertive consumer?

Which of the following is considered a postpurchase process?

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.