Exam 11: Groups and Social Media

Which of the following statements most accurately defines homophily?

Explain why opinion leaders are hard to identify.

As people transmit information to one another, they tend to change the message.

Young teenagers who conform to group pressure because they believe they will be punished by the group for nonconforming behaviors are motivated by ________.

The capacity to alter the actions of others is referred to as ________ power.

A surrogate consumer, by definition, makes a purchase on behalf of another consumer.

When members of a group come together with a certain attitude, that attitude becomes more extreme after the group discusses it. This effect is called ________.

Propinquity is a factor that is related to the power of a reference group. How will it influence the relative power between a membership group and an avoidance group?

Within groups, informal rules of behavior are called ________.

Briefly describe the characteristics of someone who is role-relaxed.

Discuss the concept of conformity. Then describe the five types of social influence that affect the likelihood of conformity.

Recent research on opinion leadership has called into question the traditional view that there is such a thing as a ________ opinion leader.

Reference groups influence us in three ways. These influences include informational, utilitarian, and ________ dimensions.

One of the chief causes of the phenomenon of the risky shift effect is ________.

Phillipe is a member of a small Harley-Davidson motorcycle club. They meet once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike to buy for his girlfriend.

Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.

Janet was very orderly around her apartment. Everything in her apartment was always very neat and clean. At a public park, Janet took some trash out of her car and threw it toward a trash container. Some of it fell on the ground. Janet just shrugged and said, "The trash guys will get it," and drove off. This is an example of deindividuation.

What is guerrilla marketing?

The likelihood that someone will belong to your reference group is enhanced if you and the person have propinquity.

Groups maintain fundamental standards of conduct through normative influence.