Question 1

A line chart is a chart that connects a series of data points using continuous lines.

Accepted Answer

A) True 
 B)False

Question 2

The first step in the report preparation and presentation process is ________.

Accepted Answer

A) data analysis 
B) problem definition 
C) recommendations 
D) research follow-up 
E) interpretations, conclusions, and recommendations 
A) data analysis 
B) problem definition 
C) recommendations 
D) research follow-up 
E) interpretations, conclusions, and recommendations

Question 3

According to the text, the key to an effective presentation is ________.

Accepted Answer

A) advanced technology 
B) preparation 
C) detailed descriptions 
D) professionalism 
E) video equipment 
A) advanced technology 
B) preparation 
C) detailed descriptions 
D) professionalism 
E) video equipment

Question 4

The problem definition section of the report should include the nature of the research design adopted, information needed, data collection from secondary and primary sources, scaling techniques, questionnaire development and pretesting, sampling techniques, and fieldwork.

Accepted Answer

A) True 
 B)False

Question 5

When writing the final report, the researcher should draw conclusions but should not make recommendations.

Accepted Answer

A) True 
 B)False

Question 6

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

Accepted Answer

Report preparation and presentation invo

Question 7

According to the text, a ________ is not useful for displaying relationships over time or relationships among several variables.

Accepted Answer

A) line chart 
B) pie chart 
C) bar chart 
D) histogram 
E) streamline 
A) line chart 
B) pie chart 
C) bar chart 
D) histogram 
E) streamline

Question 8

Bar charts can be used to display the steps or components of a process.

Accepted Answer

A) True 
 B)False

Question 9

In a ________, the area of each section, as a percentage of the total circle, reflects the percentage associated with the value of a specific variable.

Accepted Answer

A) line chart 
B) pictograph 
C) histogram 
D) pie chart 
E) line out 
A) line chart 
B) pictograph 
C) histogram 
D) pie chart 
E) line out

Question 10

________ is the last step in the marketing research project.

Accepted Answer

A) Data collection 
B) Questionnaire coding 
C) Data analysis 
D) Research design 
E) Report preparation and presentation 
A) Data collection 
B) Questionnaire coding 
C) Data analysis 
D) Research design 
E) Report preparation and presentation

Question 11

The client writes a letter of estimation to the researcher before work on the project begins.

Accepted Answer

A) True 
 B)False

Question 12

A vertical bar chart in which the height of the bars represents the relative or cumulative frequency of occurrence is called a ________.

Accepted Answer

A) line chart 
B) pictograph 
C) histogram 
D) pie chart 
E) box and whiskers chart 
A) line chart 
B) pictograph 
C) histogram 
D) pie chart 
E) box and whiskers chart

Question 13

The research design section of a report gives the background to the problem, highlights discussions with the decision makers and industry experts, discusses the secondary data analysis, the qualitative research that was conducted, and the factors that were considered.

Accepted Answer

A) True 
 B)False

Question 14

The executive summary should concisely describe all of the following EXCEPT the ________.

Accepted Answer

A) research problem 
B) approach 
C) research design 
D) major results 
E) problems encountered while conducting the project 
A) research problem 
B) approach 
C) research design 
D) major results 
E) problems encountered while conducting the project

Question 15

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph.

Accepted Answer

A) True 
 B)False

Question 16

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

Accepted Answer

A) True 
 B)False

Question 17

According to the text, the last step in the report preparation and presentation process is ________.

Accepted Answer

A) problem definition 
B) data analysis 
C) recommendations 
D) research follow-up 
E) reading of the report by the client 
A) problem definition 
B) data analysis 
C) recommendations 
D) research follow-up 
E) reading of the report by the client

Question 18

A round chart divided into sections is called a pie chart.

Accepted Answer

A) True 
 B)False

Question 19

The use of social media community members' stories as illustrations of statistical findings in reports or executive presentations can be misleading and should not be undertaken.

Accepted Answer

A) True 
 B)False

Question 20

If ease of locating items is critical, an alphabetical arrangement is most appropriate.

Accepted Answer

A) True 
 B)False

A line chart is a chart that connects a series of data points using continuous lines.

The first step in the report preparation and presentation process is ________.

According to the text, the key to an effective presentation is ________.

The problem definition section of the report should include the nature of the research design adopted, information needed, data collection from secondary and primary sources, scaling techniques, questionnaire development and pretesting, sampling techniques, and fieldwork.

When writing the final report, the researcher should draw conclusions but should not make recommendations.

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

According to the text, a ________ is not useful for displaying relationships over time or relationships among several variables.

Bar charts can be used to display the steps or components of a process.

In a ________, the area of each section, as a percentage of the total circle, reflects the percentage associated with the value of a specific variable.

________ is the last step in the marketing research project.

The client writes a letter of estimation to the researcher before work on the project begins.

A vertical bar chart in which the height of the bars represents the relative or cumulative frequency of occurrence is called a ________.

The research design section of a report gives the background to the problem, highlights discussions with the decision makers and industry experts, discusses the secondary data analysis, the qualitative research that was conducted, and the factors that were considered.

The executive summary should concisely describe all of the following EXCEPT the ________.

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph.

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

According to the text, the last step in the report preparation and presentation process is ________.

A round chart divided into sections is called a pie chart.

The use of social media community members' stories as illustrations of statistical findings in reports or executive presentations can be misleading and should not be undertaken.

If ease of locating items is critical, an alphabetical arrangement is most appropriate.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Filters

Exam 13: Report Preparation and Presentation

A line chart is a chart that connects a series of data points using continuous lines.

The first step in the report preparation and presentation process is ________.

According to the text, the key to an effective presentation is ________.

The problem definition section of the report should include the nature of the research design adopted, information needed, data collection from secondary and primary sources, scaling techniques, questionnaire development and pretesting, sampling techniques, and fieldwork.

When writing the final report, the researcher should draw conclusions but should not make recommendations.

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

According to the text, a ________ is not useful for displaying relationships over time or relationships among several variables.

Bar charts can be used to display the steps or components of a process.

In a ________, the area of each section, as a percentage of the total circle, reflects the percentage associated with the value of a specific variable.

________ is the last step in the marketing research project.

The client writes a letter of estimation to the researcher before work on the project begins.

A vertical bar chart in which the height of the bars represents the relative or cumulative frequency of occurrence is called a ________.

The research design section of a report gives the background to the problem, highlights discussions with the decision makers and industry experts, discusses the secondary data analysis, the qualitative research that was conducted, and the factors that were considered.

The executive summary should concisely describe all of the following EXCEPT the ________.

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph.

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

According to the text, the last step in the report preparation and presentation process is ________.

A round chart divided into sections is called a pie chart.

The use of social media community members' stories as illustrations of statistical findings in reports or executive presentations can be misleading and should not be undertaken.

If ease of locating items is critical, an alphabetical arrangement is most appropriate.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Filters