Exam 12: Global Market Opportunity Assessment

Products or services that are well-received at a firm's home country are more likely to be accepted in foreign countries as well.

Describe the four factors that contribute to the likelihood of success for a product or service in an international market.

Which of the following market characteristics offers the most potential for a firm's success at internationalization?

Screening countries to identify attractive target markets is the first step toward internationalization.

Private consumption as a percentage of GDP is used to measure ________.

Natural disasters in foreign countries is one of the reasons for the emergence of potential target markets for selling products and services.

Which of the following most likely supports the opinion of Beth Schultz over the opinion of Edward O'Neal?

Describe the various types of partners an international firm might adopt when expanding internationally. How can a business partner affect a company's sales potential?

Tapping into supplier networks is one of the methods of estimating industry market potential.

Ongoing globalization has reduced the cost and risk of entering foreign markets.

When assessing the firm's readiness to internationalize, managers peer into their organization to determine the degree to which it has the resources necessary to successfully engage in international business.

Market consumption capacity is the proportion of a country's population concentrated in cities.

A favorable global market opportunity for a firm would most likely lead to ________.

When determining a product's potential in numerous foreign markets, it is usually best to assume that buyers have identical needs and purchasing habits across the markets.

Screening countries to identify target markets is the most time-consuming step for most firms.

Born-global companies seldom venture into countries outside their comfort zone.

All of the following are criteria most likely established by CCC managers for choosing the best foreign business partner EXCEPT ________.

A country's population is referred to as ________.

Assessing the firm's product's market demand should be done before analyzing its readiness to internationalize.

The buying power of the country's residents is termed as ________.