Exam 8: Attitudes and Persuasive Communication

One element in the muliattribute attitude model is ________.

Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts….outstanding in his field." Elizabeth was using a literary device called ________.

It is impossible for a person to hold two contradictory attitudes toward the same object.

The two-factor theory suggests that there is no limit to the optimal number of repetitions for a message.

According to the functional theory of attitudes, attitudes exist because they are hereditary.

Jason believes that wearing a coat and tie suggests that he is a man who is "dressed for success." Therefore, Jason dresses formally even in class and for casual occasions. Jason is basing this decision on the cognition part of the ABC model of attitudes.

What are four major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer.

The communications model requires a source and a message, but receivers of the message are not part of the model.

According to the ________ hierarchy of effects, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide).

Humorous ads receive attention, but many times the humor distracts from the promotional message.

What is source credibility and does source credibility affect attitude change?

________ states when a person is confronted with inconsistencies among attitude or behavior, he/she will take action to restore consistency.

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

The ________ function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning.

Explain the elaboration likelihood model (ELM).

Rick Tuan has a unique problem. He must persuade a good friend to stop smoking. He knows that if he just says "Quit," his message will be rejected. Instead, Rick chooses to offer a ________ message in which he presents the positives and negatives of quitting smoking. He feels sure that his approach will have a greater likelihood of success with his friend.

Researchers agree that there are various levels of commitment to an attitude. The lowest form of involvement is ________.

________ is the first element in the traditional communications model.

Identification occurs when we form an attitude to conform to another person's or group's expectations.

Attitudes only serve one function at a time. This is what makes them easy to study and chart.