Exam 14: Culture

________ postulated that myths involve binary opposition, in which two opposing ends of some dimension are represented (such as good versus evil).

The mental characteristics of people and the way they relate to their environment and social group are called ecology.

A fad is a relatively long-term acceptance cycle in today's marketplace because of the money necessary to develop the fad.

Most holidays commemorate a cultural myth.

Gone With the Wind myths often take place in times of upheaval, such as war.

Grooming rituals express two kinds of binary opposition: private/public and ________.

Some people are offended when marketers refer to an event such as the Super Bowl as sacred. Explain how the concept of sacred in consumer behavior is both the same and different from the concept of sacred in a traditional religious context.

Products are winnowed out as they make their way down the path from conception to consumption, a process called ________.

A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.

A ________ is a very short-lived fashion.

Describe the three functional areas of a cultural system.

According to Dennis Rook, a key aspect of a ritual is ________.

In the cultural production process, the people who control the flow of information between producers and customers are called ________.

Profane consumption involves consumer objects and events that are ordinary.

Fashion refers to ________.

Wedding rice, birthday candles, and diplomas are considered ________.

Gestation is the process of gift exchange.

Which of the following is NOT one of the three distinct stages of gift-giving rituals?

The worldwide popularity of McDonald's suggests that there is a global consumer culture that unites people around the world by their common devotion to brands.

Raymond Chandler wrote classic American detective stories. By always using certain roles for his characters and props that were appropriate to the genre, Chandler's novels followed a(n) ________.