Exam 12: Income and Social Class

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

Fred has been a farmer all his life. He inherited the family farm when he was 35, but that was twenty years ago. Due to the economy, Fred has lost the farm and has taken a manual labor job in the city to support his family. What form of mobility best describes Fred's position?

Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ________, tend to buy affordable cars rather than luxury cars.

Explain the difference between restricted codes and elaborated codes.

Trisha grew up in a drug-ridden inner city neighborhood. Through sheer determination and intelligence, Trisha is now a medical doctor teaching on the staff of a large university hospital. Trisha is proud of what she has accomplished, but sometimes she feels stressed and uncertain of who she really is. The concept of ________ assesses the impact of such inconsistencies.

One percenters are an example of ________.

A ________ is an economy that is driven by a fairly small group of rich people.

Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.

We tend to marry people in a similar social class to ours. Sociologists call this ________, or assortative mating.

Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?

What are the two major components of social class? Explain and comment on each component (such as which is more important).

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?

A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance.