Exam 8: Attitudes and Persuasion

Roxanne is one of Canada's top female models. Because of her beauty, most of her admirers also assume that she is intelligent, wealthy, and happy with her life. This is an example of what is called the social adaptation perspective.

What are the six major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer.

Do fear appeal ads work? Which of the following best answers this question?

It is impossible for a person to hold two contradictory attitudes toward the same object.

The traditional communication model that regards a broadcast message as perishable doesn't work as well with narrowcasting as it does with broadcasting.

What do the "A, B, Cs" of the ABC model of attitudes stand for?

Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation. According to this model, what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes. Which of the following theories would be most closely linked to the statements above?

A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor?

Which of the following theoretical models measures attitude toward the act of buying (Aact), rather than the attitude toward only the product itself?

The psychological principle of reciprocity is at work when we take into account what others do before we decide what to do.