Exam 7: The Self

Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign. Which of the following conclusions formed the rationale for the famous campaign?

A professor came to class dressed in a formal shirt and tie. He stated that he would like to explain the concept of self. He took off his tie and shirt. Underneath he had on a t-shirt with a picture of a handsome tennis player on the front. Then the professor turned around to show a picture of a cartoon clown on the back. "All of these are who I am," he said. What point was the professor trying to make and what did his choice of varying dress forms and associated iconic symbols most likely represent?

Which of the following best defines what is implied by the symbolic self-completion theory?

People across all cultures appear to favor physical features that are associated with ________.

Frank Simms has decided to use Yoda (the "old wise man" from Star Wars) to promote a new model of a notebook computer. Upon which of the following psychologist's ideas has Frank based his advertising strategy?

When the Casa Sanchez restaurant in San Francisco gives free lunches for life to anyone who gets its logo tattooed on his or her body, the restaurant is using identity marketing.

People tend to pattern their behavior on the perceived expectations of others, which is a form of a self-fulfilling prophecy.

Ben is a little nervous about how he will be perceived when he arrives for a job interview. He got his hair cut and wore his most expensive business suit so he would appear more like the person the firm would like to hire at the executive level. He knows that he "cleans up well" and hopes that will compensate for his rather weak resume. In terms of symbolic interactionism, explain what Ben is doing.

Social comparison is a basic human tendency.

Conducting motivational research tends to be less expensive than conducting a large-scale, quantitative survey because interviewing and data-processing costs are relatively minimal.

Dove's Campaign for Real Beauty features women with imperfect bodies modeling in advertisements for skin and hair care products. The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for other skin and hair care products.

The ________ summarizes the beliefs a person holds about his own attributes and how he evaluates the self on these qualities.

People in every culture adorn or alter their bodies in some way. Decorating the self serves a number of purposes. Which of the following is NOT one of those purposes?

"Casual Fridays" in American workplaces encourage the expression of a person's ________.

Dorothy's red shoes in the Wizard of Oz (1939) exemplify which of the following concepts of the self?

The U.S. government estimates that approximately ________ of American adults are overweight or obese.

Every time Tim goes to bat, he rubs the charm on the necklace that his girlfriend gave him. This charm has never failed to help him get a good hit. The charm has become part of Tim's extended self.

A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.

________ refers to the positivity of a person's self-concept.

What theory of personality suggests that one person differs from another because of a number of different characteristics such as introversion or extroversion?