Question 1

All of the following are relevant to a triple bottom-line orientation EXCEPT ________.

Accepted Answer

A)  financial bottom line 
B)  growth bottom line 
C)  social bottom line 
D)  environmental bottom line 
A)  financial bottom line 
B)  growth bottom line 
C)  social bottom line 
D)  environmental bottom line

Question 2

David habitually reaches for his cell phone, thinking that it is vibrating, even when it is not. David suffers from ________.

Accepted Answer

A)  cyberbullying 
B)  consumer addiction 
C)  phantom vibration syndrome 
D)  attention deficit disorder 
A)  cyberbullying 
B)  consumer addiction 
C)  phantom vibration syndrome 
D)  attention deficit disorder

Question 3

Discuss an implication that relates to the lack of locational privacy consumers have in today's wired and mobile world.

Accepted Answer

Answers will vary. An example

Question 4

Explain three of the key legislative acts affecting consumers.

Accepted Answer

1. The Consumer Protection Act: This act

Question 5

Which of the following qualities is a requirement for products to qualify for a listing on Amazon's Vine website?

Accepted Answer

A)  green 
B)  blue 
C)  pink 
D)  white 
A)  green 
B)  blue 
C)  pink 
D)  white

Question 6

The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.

Accepted Answer

A) True 
 B)False

Question 7

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.

Accepted Answer

A)  private 
B)  third-party 
C)  voice 
D)  complaint 
A)  private 
B)  third-party 
C)  voice 
D)  complaint

Question 8

Identity theft occurs when someone steals your personal information and uses it without your permission, even if no money is stolen.

Accepted Answer

A) True 
 B)False

Question 9

Cause marketing is the same as social marketing.

Accepted Answer

A) True 
 B)False

Question 10

Sally believes in protecting the environment and likes the concept of recycling. However, in her area, it requires a lot of effort for her to recycle. For her to recycle, she has to sort her items and haul them herself to the recycling center in her town, requiring a high level of effort. Given this level of effort, how likely is it that Sally will recycle?

Accepted Answer

A)  extremely likely 
B)  somewhat likely 
C)  somewhat unlikely 
D)  level of effort required cannot predict behavior 
A)  extremely likely 
B)  somewhat likely 
C)  somewhat unlikely 
D)  level of effort required cannot predict behavior

Question 11

What is the distinction between cause marketing and social marketing?

Accepted Answer

Social marketing is the use of marketing

Question 12

Explain the meaning of a triple bottom-line orientation.

Accepted Answer

The triple bottom-line orienta

Question 13

An area in which 500 people live more than a mile from a grocery store in an urban area or more than 10 miles from a grocery store in a rural area is known as a(n) ________.

Accepted Answer

A)  deserted consumer market 
B)  food desert 
C)  truck-specific market 
D)  unsustainable environment 
A)  deserted consumer market 
B)  food desert 
C)  truck-specific market 
D)  unsustainable environment

Question 14

Which of the following values is most associated with materialists?

Accepted Answer

A)  honesty 
B)  status 
C)  loyalty 
D)  frugality 
A)  honesty 
B)  status 
C)  loyalty 
D)  frugality

Question 15

Firms in Mexico are less likely to have formal codes of ethics.

Accepted Answer

A) True 
 B)False

Question 16

Serial wardrobers are people who ________.

Accepted Answer

A)  sell fake versions of real outfits 
B)  deface clothing and shoes 
C)  buy an outfit, wear it once, and return it 
D)  shop obsessively for trendy clothing 
A)  sell fake versions of real outfits 
B)  deface clothing and shoes 
C)  buy an outfit, wear it once, and return it 
D)  shop obsessively for trendy clothing

Question 17

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

Accepted Answer

A) True 
 B)False

Question 18

There is an increasing demand for green products.

Accepted Answer

A) True 
 B)False

Question 19

Surveys show that the percentage of consumers who are willing to pay more for green products has dropped since 2008.

Accepted Answer

A) True 
 B)False

Question 20

Honesty, trustworthiness, fairness, and justice are all ________ with which people in a culture judge what is right and what is wrong.

Accepted Answer

A)  norms 
B)  business ethics 
C)  universal values 
D)  personality characteristics 
A)  norms 
B)  business ethics 
C)  universal values 
D)  personality characteristics

All of the following are relevant to a triple bottom-line orientation EXCEPT ________.

David habitually reaches for his cell phone, thinking that it is vibrating, even when it is not. David suffers from ________.

Discuss an implication that relates to the lack of locational privacy consumers have in today's wired and mobile world.

Explain three of the key legislative acts affecting consumers.

Which of the following qualities is a requirement for products to qualify for a listing on Amazon's Vine website?

The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.

Identity theft occurs when someone steals your personal information and uses it without your permission, even if no money is stolen.

Cause marketing is the same as social marketing.

What is the distinction between cause marketing and social marketing?

Explain the meaning of a triple bottom-line orientation.

An area in which 500 people live more than a mile from a grocery store in an urban area or more than 10 miles from a grocery store in a rural area is known as a(n) ________.

Which of the following values is most associated with materialists?

Firms in Mexico are less likely to have formal codes of ethics.

Serial wardrobers are people who ________.

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

There is an increasing demand for green products.

Surveys show that the percentage of consumers who are willing to pay more for green products has dropped since 2008.

Honesty, trustworthiness, fairness, and justice are all ________ with which people in a culture judge what is right and what is wrong.

Buying, Having, and Being: an Introduction to Consumer Behavior

Decision-Making and Consumer Behavior

Cultural Influences on Consumer Decision-Making

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Filters

Exam 4: Consumer and Social Well Being

All of the following are relevant to a triple bottom-line orientation EXCEPT ________.

David habitually reaches for his cell phone, thinking that it is vibrating, even when it is not. David suffers from ________.

Discuss an implication that relates to the lack of locational privacy consumers have in today's wired and mobile world.

Explain three of the key legislative acts affecting consumers.

Which of the following qualities is a requirement for products to qualify for a listing on Amazon's Vine website?

The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.

Identity theft occurs when someone steals your personal information and uses it without your permission, even if no money is stolen.

Cause marketing is the same as social marketing.

What is the distinction between cause marketing and social marketing?

Explain the meaning of a triple bottom-line orientation.

An area in which 500 people live more than a mile from a grocery store in an urban area or more than 10 miles from a grocery store in a rural area is known as a(n) ________.

Which of the following values is most associated with materialists?

Firms in Mexico are less likely to have formal codes of ethics.

Serial wardrobers are people who ________.

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

There is an increasing demand for green products.

Surveys show that the percentage of consumers who are willing to pay more for green products has dropped since 2008.

Honesty, trustworthiness, fairness, and justice are all ________ with which people in a culture judge what is right and what is wrong.

Buying, Having, and Being: an Introduction to Consumer Behavior

Decision-Making and Consumer Behavior

Cultural Influences on Consumer Decision-Making

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Filters