Exam 10: Consumer Identity I: Sex Roles and Subcultures

What is a major difference between a Generation Y and a Generation X consumer?

Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation?

Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

Which American subculture is most likely to hold technology jobs and purchase high-tech gadgets?

Subcultures of young women in Japan start many trends that eventually make their way around the world.

Explain how religion can influence marketing and consumption. Provide at least two examples to illustrate your response.

More than fifty percent of all Hispanic Americans are concentrated in just six American metropolitan areas. Which of the following is NOT among them?

Researchers measure ________ on dimensions that include "feel-age" and "look-age."

If you were born between 1946 and 1964, you would be called a War Baby because two wars occurred during that period of time.

Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.

Describe the Hispanic-American ethnic subcultural group, demographically and by lifestyle, noting important consumer characteristics.

The lack of marketing information about religion is most likely due to ________.

Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

Several processes and outcomes come into play as immigrants adapt to their new surroundings. List these processes and outcomes and create an example that demonstrates the linkage between them.

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

Gen Yers are most comfortable in a ________, communicating by texting and IMing.

Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel about the ways of the U.S. culture. In doing so, the professor was acting as a(n) ________.

Which of the following statements about teenagers is most likely True?

Identify the "Big Three" American subcultures. Discuss size and growth characteristics.