Exam 12: Interactive Media

In contrast to the younger generation, Canadian boomers are not replacing familiar traditional technology like television.

What is a microsite and how do companies use them to market their products?

Explain the pay-for-performance model for buying media space on the Internet.

The most popular model for pricing ads on the internet is

What is behavioural targeting and how does it work?

Explain clickthrough and clickthrough rate.

What is a sponsorship and how can it be advantageous for an advertiser?

A company blog is an effective way to present relevant information in a positive manner.

Explain how companies can use sponsored posts in a newsfeed.

Explain the flat-fee model for buying media space on the internet, providing an example.

What is rich media?

Prime time for online advertising is

Provide statistics on the use of internet in Canada.

The percentage of impressions that result in an ad click is the

What does the term "consumer-generated content" mean?

The average time Canadians spend online using a computer is close to

This type of banner employs multiple panels that are launched when the banner is clicked on.

Google's service AdWords is used to determine the ads that appear on the search results page. If awareness is the advertiser's objective, Google's costs are based on

Internet is just ahead of television and radio in terms of the amount of time adults over 55 spend with each medium on a weekly basis.

The effectiveness of internet advertising is widely accepted.