Question 1

In a TV commercial, the voiceover and action should be focused squarely on

Accepted Answer

A)  the story board 
B)  any special effects 
C)  the audience 
D)  the call to action 
E)  the product 
A)  the story board 
B)  any special effects 
C)  the audience 
D)  the call to action 
E)  the product

Question 2

The agency typically solicits estimates from commercial production companies who are interested in producing the commercial. This is the

Accepted Answer

A)  2nd of 5 separate stages 
B)  first of 5 separate stages 
C)  first of 4 separate stages 
D)  last of 4 separate stages 
E)  the 3rd stage 
A)  2nd of 5 separate stages 
B)  first of 5 separate stages 
C)  first of 4 separate stages 
D)  last of 4 separate stages 
E)  the 3rd stage

Question 3

The style of TV ad that is most likely to show a product being associated with a particular lifestyle is

Accepted Answer

A)  demonstration ad 
B)  slice of life ad 
C)  testimonial 
D)  celebrity endorsement 
E)  YouTube 
A)  demonstration ad 
B)  slice of life ad 
C)  testimonial 
D)  celebrity endorsement 
E)  YouTube

Question 4

Why would an artist choose to use a black and white drawing in a magazine, when many of the other ads in the magazine are using colour photographs?

Accepted Answer

In the case of magazines, logic suggests

Question 5

What is out-of-home advertising and how is it best used as an advertising vehicle?

Accepted Answer

Out-of-home advertising is the term for

Question 6

Thumbnail sketches are drawn after the rough art has been approved.

Accepted Answer

A) True 
 B)False

Question 7

Point-of-purchase advertising

Accepted Answer

A)  promises a reward 
B)  presents the selling proposition logically 
C)  encourages impulse buying and last-minute choices 
D)  invites the reader into the scene 
E)  encourages comparison shopping 
A)  promises a reward 
B)  presents the selling proposition logically 
C)  encourages impulse buying and last-minute choices 
D)  invites the reader into the scene 
E)  encourages comparison shopping

Question 8

Video advertising is not for traditional-style advertisers who use television.

Accepted Answer

A) True 
 B)False

Question 9

Traditional media are considered static while the internet is considered

Accepted Answer

A)  dynamic 
B)  static also 
C)  urgent 
D)  inert 
E)  focused 
A)  dynamic 
B)  static also 
C)  urgent 
D)  inert 
E)  focused

Question 10

What is the purpose of a headline in print advertising?

Accepted Answer

The primary purpose of the headline is t

Question 11

A bleed page in magazine advertising refers to when

Accepted Answer

A)  the white space extends to the edge of the page 
B)  the coloured background extends to the edge of the page 
C)  the colour bleeds into white 
D)  the flow is affected by the colour 
E)  there is an error in printing 
A)  the white space extends to the edge of the page 
B)  the coloured background extends to the edge of the page 
C)  the colour bleeds into white 
D)  the flow is affected by the colour 
E)  there is an error in printing

Question 12

Few ads in magazines are bleeds.

Accepted Answer

A) True 
 B)False

In a TV commercial, the voiceover and action should be focused squarely on

The agency typically solicits estimates from commercial production companies who are interested in producing the commercial. This is the

The style of TV ad that is most likely to show a product being associated with a particular lifestyle is

Why would an artist choose to use a black and white drawing in a magazine, when many of the other ads in the magazine are using colour photographs?

What is out-of-home advertising and how is it best used as an advertising vehicle?

Thumbnail sketches are drawn after the rough art has been approved.

Point-of-purchase advertising

Video advertising is not for traditional-style advertisers who use television.

Traditional media are considered static while the internet is considered

What is the purpose of a headline in print advertising?

A bleed page in magazine advertising refers to when

Few ads in magazines are bleeds.

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 6: Design, Layout, and Production

In a TV commercial, the voiceover and action should be focused squarely on

The agency typically solicits estimates from commercial production companies who are interested in producing the commercial. This is the

The style of TV ad that is most likely to show a product being associated with a particular lifestyle is

Why would an artist choose to use a black and white drawing in a magazine, when many of the other ads in the magazine are using colour photographs?

What is out-of-home advertising and how is it best used as an advertising vehicle?

Thumbnail sketches are drawn after the rough art has been approved.

Point-of-purchase advertising

Video advertising is not for traditional-style advertisers who use television.

Traditional media are considered static while the internet is considered

What is the purpose of a headline in print advertising?

A bleed page in magazine advertising refers to when

Few ads in magazines are bleeds.

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters