Question 1

Describe the potential discounts available to radio advertisers.

Accepted Answer

There are several discounts offered by t

Question 2

List the dayparts in television used to determine the rates for commercials.

Accepted Answer

Television can be divided into three bro

Question 3

Why would an advertiser consider selective-spot advertising instead of network advertising?

Accepted Answer

Selective-spot advertising offers two ad

Question 4

People over the age of 55 spend more than 30 hours a week watching television.

Accepted Answer

A) True 
 B)False

Question 5

Local clients such as a neighbourhood restaurant or grocery store are attracted to radio because of

Accepted Answer

A)  ease of coordination 
B)  audience fragmentation 
C)  message retention 
D)  national coverage 
E)  low cost 
A)  ease of coordination 
B)  audience fragmentation 
C)  message retention 
D)  national coverage 
E)  low cost

Question 6

The difference between AM and FM radio is characterized by

Accepted Answer

A)  the way demographics change according to daypart 
B)  the call letters they are assigned 
C)  audience profiles 
D)  the way in which the signals are transmitted 
E)  radio station formats 
A)  the way demographics change according to daypart 
B)  the call letters they are assigned 
C)  audience profiles 
D)  the way in which the signals are transmitted 
E)  radio station formats

Question 7

What is a PVR and what impact might it have on the television industry?

Accepted Answer

A personal video recorder (PVR) allows c

Question 8

Unlike digital audio, satellite radio offers audiences

Accepted Answer

A)  CD quality sound 
B)  commercial-free programming 
C)  accessibility from any receiver 
D)  perfect sound within the station's coverage area 
E)  the placement of 15-second commercials in clusters 
A)  CD quality sound 
B)  commercial-free programming 
C)  accessibility from any receiver 
D)  perfect sound within the station's coverage area 
E)  the placement of 15-second commercials in clusters

Question 9

Network shows such as Hockey Night in Canada allocate a certain portion of the commercial time available to local stations for selective-spot sales.

Accepted Answer

A) True 
 B)False

Question 10

Explain how television ratings are determined.

Accepted Answer

Media-viewing data are collected by BBM

Question 11

Of all the places Canadian consumers listen to the radio, a high amount of listening is done

Accepted Answer

A)  while waiting for the bus 
B)  while driving 
C)  while travelling to work 
D)  outside 
E)  at the grocery store 
A)  while waiting for the bus 
B)  while driving 
C)  while travelling to work 
D)  outside 
E)  at the grocery store

Question 12

What medium do younger generations (18 to 24 and 24 to 35) avoid?

Accepted Answer

A)  online video games 
B)  music 
C)  the internet 
D)  television 
E)  cell phones 
A)  online video games 
B)  music 
C)  the internet 
D)  television 
E)  cell phones

Describe the potential discounts available to radio advertisers.

List the dayparts in television used to determine the rates for commercials.

Why would an advertiser consider selective-spot advertising instead of network advertising?

People over the age of 55 spend more than 30 hours a week watching television.

Local clients such as a neighbourhood restaurant or grocery store are attracted to radio because of

The difference between AM and FM radio is characterized by

What is a PVR and what impact might it have on the television industry?

Unlike digital audio, satellite radio offers audiences

Network shows such as Hockey Night in Canada allocate a certain portion of the commercial time available to local stations for selective-spot sales.

Explain how television ratings are determined.

Of all the places Canadian consumers listen to the radio, a high amount of listening is done

What medium do younger generations (18 to 24 and 24 to 35) avoid?

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Out Of Home Media

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 9: Broadcast Media: Television and Radio

Describe the potential discounts available to radio advertisers.

List the dayparts in television used to determine the rates for commercials.

Why would an advertiser consider selective-spot advertising instead of network advertising?

People over the age of 55 spend more than 30 hours a week watching television.

Local clients such as a neighbourhood restaurant or grocery store are attracted to radio because of

The difference between AM and FM radio is characterized by

What is a PVR and what impact might it have on the television industry?

Unlike digital audio, satellite radio offers audiences

Network shows such as Hockey Night in Canada allocate a certain portion of the commercial time available to local stations for selective-spot sales.

Explain how television ratings are determined.

Of all the places Canadian consumers listen to the radio, a high amount of listening is done

What medium do younger generations (18 to 24 and 24 to 35) avoid?

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Out Of Home Media

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters