Question 1

Some publications offer some form of geographic flexibility. An example in Canada is

Accepted Answer

A)  Canadian Grocer 
B)  Canadian Geographic 
C)  Maclean's 
D)  Ski Canada 
E)  Toronto Life 
A)  Canadian Grocer 
B)  Canadian Geographic 
C)  Maclean's 
D)  Ski Canada 
E)  Toronto Life

Question 2

The circulation of magazines and newspapers in Canada is audited by AAM.

Accepted Answer

A) True 
 B)False

Question 3

Flexform advertisements are modular agate line advertisements.

Accepted Answer

A) True 
 B)False

Question 4

Newspaper advertising is useful for national advertisers following a key market media strategy. Explain why.

Accepted Answer

A key market media strategy is based on

Question 5

Newspapers serve a(n) ________ so they are attractive to local merchants.

Accepted Answer

A)  older market 
B)  affluent market 
C)  well-defined geographic area 
D)  urban market 
E)  grassroots market 
A)  older market 
B)  affluent market 
C)  well-defined geographic area 
D)  urban market 
E)  grassroots market

Question 6

The transient rate applies to

Accepted Answer

A)  casual advertisers 
B)  some sections of the paper 
C)  community newspaper advertisers 
D)  inserts 
E)  volume-discount advertisers 
A)  casual advertisers 
B)  some sections of the paper 
C)  community newspaper advertisers 
D)  inserts 
E)  volume-discount advertisers

Question 7

Broadsheets are flat, with only a vertical centrefold, and resemble an unbound magazine.

Accepted Answer

A) True 
 B)False

Question 8

A luxury automobile ad placement with paid positioning in the business section of the ?newspaper demonstrates

Accepted Answer

A)  merchandising opportunities 
B)  editorial support 
C)  upscale markets 
D)  more educated markets 
E)  co-operative advertising 
A)  merchandising opportunities 
B)  editorial support 
C)  upscale markets 
D)  more educated markets 
E)  co-operative advertising

Question 9

Business magazines offer content that is of high interest among a precisely targeted market.

Accepted Answer

A) True 
 B)False

Question 10

Current readership statistics show that daily newspapers reach _____ of adults daily.

Accepted Answer

A)  40% 
B)  55% 
C)  30% 
D)  75% 
E)  80% 
A)  40% 
B)  55% 
C)  30% 
D)  75% 
E)  80%

Question 11

An advertiser wishing to advertise only in the Atlantic provinces can take advantage of the flexibility offered by regional editions of high-circulation consumer magazines.

Accepted Answer

A) True 
 B)False

Question 12

The placing of advertisements anywhere within the regular printed pages of a newspaper is referred to as ROP (run of press, run of paper).

Accepted Answer

A) True 
 B)False

Question 13

The total average daily circulation of Canadian daily newspapers is 5.6 million copies. The total number of Canadian daily newspapers that contribute to that circulation is

Accepted Answer

A)  55 
B)  68 
C)  96 
D)  110 
E)  147 
A)  55 
B)  68 
C)  96 
D)  110 
E)  147

Question 14

Community newspapers are typically published on a daily basis highlighting local news.

Accepted Answer

A) True 
 B)False

Question 15

If ABC Company entered into a space contract with Canadian Geographic to purchase 12 four-colour pages throughout the year, but by the end of the contract period had only purchased eight pages, what would happen?

Accepted Answer

At the end of the year, adjustments are

Question 16

Newspaper readers tend to go through the entire paper suggesting

Accepted Answer

A)  position charges for placement in specific sections is wasteful 
B)  a high possibility for exposure for advertised products 
C)  that newspaper readers are scanners 
D)  newspapers have a long lifespan 
E)  that the editorial content is equally strong in each section 
A)  position charges for placement in specific sections is wasteful 
B)  a high possibility for exposure for advertised products 
C)  that newspaper readers are scanners 
D)  newspapers have a long lifespan 
E)  that the editorial content is equally strong in each section

Question 17

Newspaper readership is declining largely due to

Accepted Answer

A)  increasing printing costs 
B)  higher readership of magazines 
C)  the availability of news information online 
D)  the bulky nature of newspaper tabloids 
A)  increasing printing costs 
B)  higher readership of magazines 
C)  the availability of news information online 
D)  the bulky nature of newspaper tabloids

Question 18

Describe the role of NADbank Inc.

Accepted Answer

Readership data about newspapers is comp

Question 19

Advertisers that purchase space in specific magazines with greater frequency will qualify for a variety of discounts. Describe some of the more common discounts offered by magazines.

Accepted Answer

A frequency discount refers to a discoun

Question 20

Should an advertiser not use all of the estimated space in their contract by the end of the year, the advertiser would have to

Accepted Answer

A)  place more advertisements 
B)  carry the unused space into the next year's contract 
C)  pay a penalty 
D)  pay higher rates the following year 
E)  pay the magazine based on a short rate 
A)  place more advertisements 
B)  carry the unused space into the next year's contract 
C)  pay a penalty 
D)  pay higher rates the following year 
E)  pay the magazine based on a short rate

Some publications offer some form of geographic flexibility. An example in Canada is

The circulation of magazines and newspapers in Canada is audited by AAM.

Flexform advertisements are modular agate line advertisements.

Newspaper advertising is useful for national advertisers following a key market media strategy. Explain why.

Newspapers serve a(n) ________ so they are attractive to local merchants.

The transient rate applies to

Broadsheets are flat, with only a vertical centrefold, and resemble an unbound magazine.

A luxury automobile ad placement with paid positioning in the business section of the ?newspaper demonstrates

Business magazines offer content that is of high interest among a precisely targeted market.

Current readership statistics show that daily newspapers reach _____ of adults daily.

An advertiser wishing to advertise only in the Atlantic provinces can take advantage of the flexibility offered by regional editions of high-circulation consumer magazines.

The placing of advertisements anywhere within the regular printed pages of a newspaper is referred to as ROP (run of press, run of paper).

The total average daily circulation of Canadian daily newspapers is 5.6 million copies. The total number of Canadian daily newspapers that contribute to that circulation is

Community newspapers are typically published on a daily basis highlighting local news.

If ABC Company entered into a space contract with Canadian Geographic to purchase 12 four-colour pages throughout the year, but by the end of the contract period had only purchased eight pages, what would happen?

Newspaper readers tend to go through the entire paper suggesting

Newspaper readership is declining largely due to

Describe the role of NADbank Inc.

Advertisers that purchase space in specific magazines with greater frequency will qualify for a variety of discounts. Describe some of the more common discounts offered by magazines.

Should an advertiser not use all of the estimated space in their contract by the end of the year, the advertiser would have to

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 8: Print Media: Newspapers and Magazines

Some publications offer some form of geographic flexibility. An example in Canada is

The circulation of magazines and newspapers in Canada is audited by AAM.

Flexform advertisements are modular agate line advertisements.

Newspaper advertising is useful for national advertisers following a key market media strategy. Explain why.

Newspapers serve a(n) ________ so they are attractive to local merchants.

The transient rate applies to

Broadsheets are flat, with only a vertical centrefold, and resemble an unbound magazine.

A luxury automobile ad placement with paid positioning in the business section of the ?newspaper demonstrates

Business magazines offer content that is of high interest among a precisely targeted market.

Current readership statistics show that daily newspapers reach _____ of adults daily.

An advertiser wishing to advertise only in the Atlantic provinces can take advantage of the flexibility offered by regional editions of high-circulation consumer magazines.

The placing of advertisements anywhere within the regular printed pages of a newspaper is referred to as ROP (run of press, run of paper).

The total average daily circulation of Canadian daily newspapers is 5.6 million copies. The total number of Canadian daily newspapers that contribute to that circulation is

Community newspapers are typically published on a daily basis highlighting local news.

If ABC Company entered into a space contract with Canadian Geographic to purchase 12 four-colour pages throughout the year, but by the end of the contract period had only purchased eight pages, what would happen?

Newspaper readers tend to go through the entire paper suggesting

Newspaper readership is declining largely due to

Describe the role of NADbank Inc.

Advertisers that purchase space in specific magazines with greater frequency will qualify for a variety of discounts. Describe some of the more common discounts offered by magazines.

Should an advertiser not use all of the estimated space in their contract by the end of the year, the advertiser would have to

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters