Exam 15: Territory Design

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A group of current and prospective customers located in a geographical area that is assigned to an individual salesperson can best be defined as:

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All companies use sales territories.

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The first step in the territory design process is to select the best salesperson for a territory.

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The workload approach to the design of sales territories can be thought of as a six-part decision process, starting with decisions on allocation criteria, and selection of starting points.

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Current dollar sales in an area is the best criterion to use in building sales territories.

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The most common quantitative factor(s) used to design sales territories is/are:

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Designing sales territories with equal sales potential is very common among business firms.

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Balancing territories becomes increasingly more difficult as you add more allocation factors.

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Rivers, lakes and mountains must sometimes be considered when designing sales territories.

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A common control unit used when a firm is covering the U.S. with a few salespeople is:

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Minor realignments of sales territories are likely to occur each year.

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Countries are sometimes used as control units.

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Many large firms with numerous sales territories use computer programs in the redesign of territories to make them more compact and similar in potential.

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The last step in the sales territory alignment process is to finalize sales territories.

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When sales potential is not explicitly considered in designing sales territories:

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The most popular approach to designing sales territories is known as the buildup method.

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Combining control units is a fundamental part of the build-up method of territory design.

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All of the following are basic control unit allocation factors that are commonly used to design territories except:

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When using a computer to design territories, you don't have to worry about deciding on allocation criteria.

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Which of the following sites are common choices for starting points?

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