Exam 5: Art and Advertising

Three common advertising appeals include

A……………………. rhythm occurs when the intervals between the elements, and often the elements themselves, are similar in size or length.

……………… is the repetition or alternation of elements, often with defined intervals between them.

Proportion is the comparison of dimensions or distribution of forms. It is the relationship in scale between one element and another, or between a whole object and one of its parts.

The concept of ……………… describes the relationship between the individual parts and the whole of a composition.

Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

Objective of all advertisements is,

AAAA stands for,

Image advertising is a/an,

…………. . is an equilibrium that results from looking at images and judging them against our ideas of physical structure (such as mass, gravity or the sides of a page).

…………………. . is the arrangement of the objects in a given design as it relates to their visual weight within a composition

An element of art that is three dimensional (height, width, and depth) and encloses volume

A ………… rhythm gives a sense of movement, and is often more organic in nature.

The most common form of outdoor advertising is

………… can create a sense of movement, and can establish pattern and texture. There are many different kinds of rhythm, often defined by the feeling it evokes when looking at it.

U. S. P. (Unique Selling Proposition) means: