Question 1

_____ is the process of selling related, an added item to a customer.

Accepted Answer

A) cross selling 
B) up selling 
C) relationship marketing 
D) database marketing 
A) cross selling 
B) up selling 
C) relationship marketing 
D) database marketing

Question 2

E-marketing and online marketing is an example of _____ type of marketing.

Accepted Answer

A) traditional media 
B) non-traditional media 
C) promotion 
D) direct marketing 
A) traditional media 
B) non-traditional media 
C) promotion 
D) direct marketing

Question 3

The _______framework was extensively used to support the direct marketing concept of the 1950s.

Accepted Answer

A) mass marketing 
B) marketing mix 
C) relation marketing 
D) segmentation 
A) mass marketing 
B) marketing mix 
C) relation marketing 
D) segmentation

Question 4

The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.

Accepted Answer

A) measurable 
B) one-to one communication 
C) customer service 
D) promotion 
A) measurable 
B) one-to one communication 
C) customer service 
D) promotion

Question 5

Direct Marketing is more ______ as compared to other marketing methods.

Accepted Answer

A) cost effective 
B) expensive 
C) not useful 
D) aggressive 
A) cost effective 
B) expensive 
C) not useful 
D) aggressive

Exam 1: Direct Marketing and Relationship Marketing

_____ is the process of selling related, an added item to a customer.

E-marketing and online marketing is an example of _____ type of marketing.

The _______framework was extensively used to support the direct marketing concept of the 1950s.

The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.

Direct Marketing is more ______ as compared to other marketing methods.

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