Question 1

How does creating a social network marketing plan differ from a traditional marketing plan?

Accepted Answer

A) The brand image should be completely different for social marketing 
B) The staff requirements and skill sets for social marketing are different 
C) Other than the method of delivery, a marketing plan either way will be similar 
D) None of the above 
A) The brand image should be completely different for social marketing 
B) The staff requirements and skill sets for social marketing are different 
C) Other than the method of delivery, a marketing plan either way will be similar 
D) None of the above B

Question 2

What would the marketing budget section of a marketing plan detail?

Accepted Answer

A) The cost to write the plan 
B) The marketing personnel job descriptions 
C) The expected costs for each ad campaign based on the delivery method 
D) None of the above 
A) The cost to write the plan 
B) The marketing personnel job descriptions 
C) The expected costs for each ad campaign based on the delivery method 
D) None of the above C

Question 3

Which social network is considered the most popular for social media marketing?

Accepted Answer

A) Twitter 
B) Facebook 
C) Linkdin 
D) Whats App 
A) Twitter 
B) Facebook 
C) Linkdin 
D) Whats App B

Question 4

Which of the following is functions of social media for business?

Accepted Answer

A) Are you participating in the conversation and sharing? 
B) Are you listening and monitoring what is being said about you? 
C) Both A and B 
D) None of the above 
A) Are you participating in the conversation and sharing? 
B) Are you listening and monitoring what is being said about you? 
C) Both A and B 
D) None of the above

Question 5

_________ name of the Hosting Company that is used for all external consumerfacing sites?

Accepted Answer

A) Verizon 
B) HP 
C) Rackspace 
D) none of these 
A) Verizon 
B) HP 
C) Rackspace 
D) none of these

Question 6

Which of the following is an important aspect of creating blogs and posting content?

Accepted Answer

A) Using a witty user name 
B) Posting at least once a month to the blog 
C) Social Media Optimization 
D) All of the above 
A) Using a witty user name 
B) Posting at least once a month to the blog 
C) Social Media Optimization 
D) All of the above

Question 7

What is "social media optimization"?

Accepted Answer

A) Creating content which easily creates publicity via social networks 
B) Writing clear content 
C) Creating short content which is easily indexed 
D) Hiring people to create content for social networks 
A) Creating content which easily creates publicity via social networks 
B) Writing clear content 
C) Creating short content which is easily indexed 
D) Hiring people to create content for social networks

Question 8

________ is the new content management tool for SWEET ?

Accepted Answer

A) Sitecore 
B) CMS Lite 
C) Sharepoint 
D) none 
A) Sitecore 
B) CMS Lite 
C) Sharepoint 
D) none

Question 9

What is meant by "micro-blogging"?

Accepted Answer

A) Blogs which are posted by companies, not individuals 
B) Blogs with limited individual posts, limited by character count typically 
C) Blogging from mobile devices 
D) All of the above 
A) Blogs which are posted by companies, not individuals 
B) Blogs with limited individual posts, limited by character count typically 
C) Blogging from mobile devices 
D) All of the above

Question 10

What is the name of Facebook's analytic package?

Accepted Answer

A) Princeps 
B) Viewership 
C) Discover 
D) Insights 
A) Princeps 
B) Viewership 
C) Discover 
D) Insights

Question 11

Social networks are organized primarily around __________.

Accepted Answer

A) brands 
B) people 
C) discussions 
D) interests 
A) brands 
B) people 
C) discussions 
D) interests

Question 12

What is the name for Facebook`s ranking algorithm?

Accepted Answer

A) Like Rank 
B) Face rank 
C) Page rank 
D) Edge rank 
A) Like Rank 
B) Face rank 
C) Page rank 
D) Edge rank

How does creating a social network marketing plan differ from a traditional marketing plan?

What would the marketing budget section of a marketing plan detail?

Which social network is considered the most popular for social media marketing?

Which of the following is functions of social media for business?

_________ name of the Hosting Company that is used for all external consumerfacing sites?

Which of the following is an important aspect of creating blogs and posting content?

What is "social media optimization"?

________ is the new content management tool for SWEET ?

What is meant by "micro-blogging"?

What is the name of Facebook's analytic package?

Social networks are organized primarily around __________.

What is the name for Facebook`s ranking algorithm?

E-Commerce: Types, Segments, and Techniques

E-Commerce and Marketing

Marketing and Product Development

Business-To-Business Marketing and Branding Strategies

Marketing, Advertising, and Technology: Exploring Trends and Strategies

Filters

Exam 6: Social Media and Marketing

How does creating a social network marketing plan differ from a traditional marketing plan?

What would the marketing budget section of a marketing plan detail?

Which social network is considered the most popular for social media marketing?

Which of the following is functions of social media for business?

_________ name of the Hosting Company that is used for all external consumerfacing sites?

Which of the following is an important aspect of creating blogs and posting content?

What is "social media optimization"?

________ is the new content management tool for SWEET ?

What is meant by "micro-blogging"?

What is the name of Facebook's analytic package?

Social networks are organized primarily around __________.

What is the name for Facebook`s ranking algorithm?

E-Commerce: Types, Segments, and Techniques

E-Commerce and Marketing

Marketing and Product Development

Business-To-Business Marketing and Branding Strategies

Marketing, Advertising, and Technology: Exploring Trends and Strategies

Filters