Question 1

An essential ingredient to any service provision is the use of appropriate staff is known as _____.

Accepted Answer

A) process 
B) people 
C) place 
D) product 
A) process 
B) people 
C) place 
D) product

Question 2

Direct Marketing is more ______ as compared to other marketing methods.

Accepted Answer

A) cost effective 
B) expensive 
C) not useful 
D) aggressive 
A) cost effective 
B) expensive 
C) not useful 
D) aggressive

Question 3

______could be regarded as the "ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.

Accepted Answer

A) stand-alone 
B) peripheral 
C) mass marketing 
D) traditional marketing 
A) stand-alone 
B) peripheral 
C) mass marketing 
D) traditional marketing

Question 4

One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.

Accepted Answer

A) mass media approach 
B) customer retantion 
C) peripheral approach 
D) creative component 
A) mass media approach 
B) customer retantion 
C) peripheral approach 
D) creative component

Question 5

Three stages of consumer lifecycle are_______, customer retention and customer development.

Accepted Answer

A) customer acquisition 
B) customer potential 
C) customer research 
D) customer profile 
A) customer acquisition 
B) customer potential 
C) customer research 
D) customer profile

Exam 1: Basics and Strategies of Direct Marketing

An essential ingredient to any service provision is the use of appropriate staff is known as _____.

Direct Marketing is more ______ as compared to other marketing methods.

______could be regarded as the "ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.

One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.

Three stages of consumer lifecycle are_______, customer retention and customer development.

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