Question 1

A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

Accepted Answer

A)  push strategy 
B)  pull strategy 
C)  blocking strategy 
D)  integrated strategy 
A)  push strategy 
B)  pull strategy 
C)  blocking strategy 
D)  integrated strategy A

Question 2

Point of Purchase Ads are also known as

Accepted Answer

A)  in-store advertising 
B)  built-in advertising 
C)  green advertising 
D)  stock advertising 
A)  in-store advertising 
B)  built-in advertising 
C)  green advertising 
D)  stock advertising A

Question 3

If a company gives false message to the customers, it is known as

Accepted Answer

A)  obscene ads 
B)  subliminal ads 
C)  deception 
D)  none of these 
A)  obscene ads 
B)  subliminal ads 
C)  deception 
D)  none of these C

Question 4

Which among the following is a Pull Strategy?

Accepted Answer

A)  trade promotion 
B)  consumer promotion 
C)  sales force promotion 
D)  none of these 
A)  trade promotion 
B)  consumer promotion 
C)  sales force promotion 
D)  none of these

Question 5

The plan that show time, date and frequency of an advertisement is

Accepted Answer

A)  media plan 
B)  media schedule 
C)  media time 
D)  media space 
A)  media plan 
B)  media schedule 
C)  media time 
D)  media space

Question 6

Which among the following is not a mechanical test?

Accepted Answer

A)  psychogalvanometer 
B)  techistoscope 
C)  camera test 
D)  consumer dairy test 
A)  psychogalvanometer 
B)  techistoscope 
C)  camera test 
D)  consumer dairy test

Question 7

If a company wants to build a good "corporate image," it will probably use whichofthe following marketing communications mix tools?

Accepted Answer

A)  advertising 
B)  public relations 
C)  direct marketing 
D)  sales promotion 
A)  advertising 
B)  public relations 
C)  direct marketing 
D)  sales promotion

Question 8

Which of the following is more of personal medium of advertisement?

Accepted Answer

A)  internet advertisement 
B)  broadcast media 
C)  direct mail advertising 
D)  print media 
A)  internet advertisement 
B)  broadcast media 
C)  direct mail advertising 
D)  print media

Exam 1: Marketing Communication Mix and Advertising Terminologies