Question 1

The product lifecycle curve of a technology is different from the diffusion curve because:

Accepted Answer

A)  It includes the price of a technology. 
B)  It includes retail factors affecting adoption of a technology. 
C)  It includes the decline of a technology. 
D)  It includes an image of the technology. 
A)  It includes the price of a technology. 
B)  It includes retail factors affecting adoption of a technology. 
C)  It includes the decline of a technology. 
D)  It includes an image of the technology. C

Question 2

Social learning theory helps us understand communication technology because it:

Accepted Answer

A)  Illustrates how technology is taught in schools and universities. 
B)  Integrates regulation into models of communication technology. 
C)  Explains all of the effects that technologies have upon children. 
D)  Helps explain how we learn from observing the actions of others and the resulting impact. 
A)  Illustrates how technology is taught in schools and universities. 
B)  Integrates regulation into models of communication technology. 
C)  Explains all of the effects that technologies have upon children. 
D)  Helps explain how we learn from observing the actions of others and the resulting impact. D

Question 3

Which of the following illustrates the theory of the "long tail?"

Accepted Answer

A)  The vast increase in the number of media messages and channels that have very small audiences. 
B)  The vast decrease in the number of media organizations. 
C)  The manner in which mainstream organizations are influenced by small, start-up media organizations. 
D)  The observation that the proportion of disposable income spent on media has remained relatively constant over time. 
A)  The vast increase in the number of media messages and channels that have very small audiences. 
B)  The vast decrease in the number of media organizations. 
C)  The manner in which mainstream organizations are influenced by small, start-up media organizations. 
D)  The observation that the proportion of disposable income spent on media has remained relatively constant over time. A

Question 4

Social information processing theory assumes that:

Accepted Answer

A)  People evaluate technologies using objective criteria. 
B)  The content of technologies is more important than the technology. 
C)  Different societies evaluate technologies in a similar fashion. 
D)  Evaluation of communication technologies is subjective, with the salience of attributes determined by subjective evaluations of others. 
A)  People evaluate technologies using objective criteria. 
B)  The content of technologies is more important than the technology. 
C)  Different societies evaluate technologies in a similar fashion. 
D)  Evaluation of communication technologies is subjective, with the salience of attributes determined by subjective evaluations of others.

Question 5

The Principle of Relative Constancy refers to:

Accepted Answer

A)  The importance of grammar in promoting communication technologies. 
B)  The observation that the proportion of disposable income spent on media has remained relatively constant over time. 
C)  The observation that the amount of time spent on media has remained relatively constant over time. 
D)  The observation that the number of channels of communication has remained relatively constant over time. 
A)  The importance of grammar in promoting communication technologies. 
B)  The observation that the proportion of disposable income spent on media has remained relatively constant over time. 
C)  The observation that the amount of time spent on media has remained relatively constant over time. 
D)  The observation that the number of channels of communication has remained relatively constant over time.

Question 6

According to diffusion theory, the first adopters of a technology are:

Accepted Answer

A)  Innovators 
B)  Early adopters 
C)  Early majority 
D)  All of the above 
A)  Innovators 
B)  Early adopters 
C)  Early majority 
D)  All of the above

Question 7

In technology adoption, "critical mass" refers to:

Accepted Answer

A)  Applying the laws of physics to the technology. 
B)  The manner in which the adoption of others affects adoption of a technology. 
C)  The total amount of energy consumed in making and using the technology. 
D)  The negative impact of competing technologies. 
A)  Applying the laws of physics to the technology. 
B)  The manner in which the adoption of others affects adoption of a technology. 
C)  The total amount of energy consumed in making and using the technology. 
D)  The negative impact of competing technologies.

Question 8

Diffusion theory helps explain:

Accepted Answer

A)  The effects of communication technologies on society 
B)  How communication technologies spread through a social system over time 
C)  The price paid by consumers for technologies 
D)  The content of communication messages 
A)  The effects of communication technologies on society 
B)  How communication technologies spread through a social system over time 
C)  The price paid by consumers for technologies 
D)  The content of communication messages

Question 9

Explain why the theory of diffusion of innovations is considered by many to be the most useful theory to explain the adoption of new communication technologies.

Accepted Answer

The theory of diffusion of innovations i

Question 10

Discuss the theory of communication technologies that you find to be most useful. Explain the theory and the reasons for its utility.

Accepted Answer

One of the most useful theories of commu

Question 11

Choose one theory based in psychology and another based in economics. Compare and contrast the manner in which these theories help us to understand new communication technologies.

Accepted Answer

One theory based in psychology that can

The product lifecycle curve of a technology is different from the diffusion curve because:

Social learning theory helps us understand communication technology because it:

Which of the following illustrates the theory of the "long tail?"

Social information processing theory assumes that:

The Principle of Relative Constancy refers to:

According to diffusion theory, the first adopters of a technology are:

In technology adoption, "critical mass" refers to:

Diffusion theory helps explain:

Explain why the theory of diffusion of innovations is considered by many to be the most useful theory to explain the adoption of new communication technologies.

Discuss the theory of communication technologies that you find to be most useful. Explain the theory and the reasons for its utility.

Choose one theory based in psychology and another based in economics. Compare and contrast the manner in which these theories help us to understand new communication technologies.

The Communication Technology Ecosystem

A History of Communication Technology

Structure of Communication Technology Industries

Communication Policy and Technology

Digital Television and Video

Mu L Tichannel Television Services

Radio and Digital Audio

Digital Signage

Cinema Technologies

Personal Computers

The Internet of Things

Automotive Telematics

E-Books

Video Games

Home Video

Digital Imaging

Ehealth

Broadband and Personal Networks

Telephony

The Internet

Social Networks

Big Data

Other New Technologies, and Your Future in Communication Technologies

Filters

Exam 3: Understanding Communication Technology

The product lifecycle curve of a technology is different from the diffusion curve because:

Social learning theory helps us understand communication technology because it:

Which of the following illustrates the theory of the "long tail?"

Social information processing theory assumes that:

The Principle of Relative Constancy refers to:

According to diffusion theory, the first adopters of a technology are:

In technology adoption, "critical mass" refers to:

Diffusion theory helps explain:

Explain why the theory of diffusion of innovations is considered by many to be the most useful theory to explain the adoption of new communication technologies.

Discuss the theory of communication technologies that you find to be most useful. Explain the theory and the reasons for its utility.

Choose one theory based in psychology and another based in economics. Compare and contrast the manner in which these theories help us to understand new communication technologies.

The Communication Technology Ecosystem

A History of Communication Technology

Structure of Communication Technology Industries

Communication Policy and Technology

Digital Television and Video

Mu L Tichannel Television Services

Radio and Digital Audio

Digital Signage

Cinema Technologies

Personal Computers

The Internet of Things

Automotive Telematics

E-Books

Video Games

Home Video

Digital Imaging

Ehealth

Broadband and Personal Networks

Telephony

The Internet

Social Networks

Big Data

Other New Technologies, and Your Future in Communication Technologies

Filters