Exam 9: Evaluating the Performance of Salespeople

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The behavioral dimension of salesperson performance evaluation consists of criteria related to activities performed by individual salespeople.

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When attempting to use the diagnostic information provided by salesperson-evaluation methods the major difficulty is in

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A sales quota represents an expected level of firm sales for a defined geographic area, time period, and strategy.

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The evaluation method indicated by the following example is the "Set up a scale from 1 to 10 with a rating of 2 suggesting that the salesperson can be expected to demonstrate little initiative in support of the team."

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Most companies consider salespeople who make _____ percent or less of quota to be average performers.

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Research has shown conclusively that high salesperson performance increases salesperson job satisfaction.

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