Exam 6: Commercial Announcing

The biggest challenge for the announcer when doing voice-over work is to ____________.

All of the following are factors to consider when you analyze a commercial except _______.

Music that is played in the background while copy is read is called a ______.

Which of the following is generally true about television commercial performance?

Which of the following is not a common method to capture audience attention at the beginning of a commercial?

Which commercial format is more closely associated with television than with radio?

One of the most difficult types of commercials to perform is straight reading.

The spokesperson commercial is the same as a testimonial commercial.

Which commercial format is more closely associated with radio than with television?

Timing is a skill that can be learned.

A gesture that is used in commercial work in which you hold a product in the palm of your hand is called a ______.

A type of announcement that is run by an individual station to promote itself is called a _______.

Selling a product is the goal of all radio, television, and cable commercials.

When comparing the hard sell and soft sell delivery style, the hard sell commercial is characterized by all of the following except ________.

Broadcast advertising copy is least likely to be written by _________.