Exam 12: Managing Customers

Which of the following is not a component of the marketing mix?

What factors drive companies to customize their products to adapt to foreign markets?

What are the benefits and costs of standardization versus adaptation in international marketing?

What are the key factors that you consider when you purchase a car? How much does the level of price influence your purchasing decision?

How do MNCs adapt their advertising to local circumstances?

How can MNCs structure their overseas distribution channels?

What is an advantage of adopting a standardized advertising strategy?

Laws, regulations, and technical standards consist of

What do you think are the pros and cons of lowering prices for luxury carmakers?

Which of the following is an advantage of adaptation?

Identify and explain the other aspects that comprise promotion

What is differential pricing (or price discrimination)? Under what circumstances can companies use this pricing strategy in international markets?

Which situation best describes how cultural differences affect the marketing mix?

How was Kellogg able to correct these mistakes? What were the main lessons that Kellogg learned from these mistakes?

Identify and explain the components of the marketing mix

A promotion strategy consists of

Which of the following is an advantage of standardization?

Expound on the strategies necessary to manage the market mix.

What are the strategies MNCs use to manage the marketing mix?

What factors should be considered when choosing distribution channels in a foreign market?