Question 1

Tabloid journalism

Accepted Answer

A)  embraces sensationalism and emotion 
B)  has inherent entertainment value 
C)  is often untrue 
D)  is dying off as newspapers die off 
E)  both a and b 
A)  embraces sensationalism and emotion 
B)  has inherent entertainment value 
C)  is often untrue 
D)  is dying off as newspapers die off 
E)  both a and b E

Question 2

A short-cut way to depict groups of people:

Accepted Answer

A)  polysemic negotiation 
B)  normativism 
C)  hedonism 
D)  stereotyping 
E)  consensus narrative 
A)  polysemic negotiation 
B)  normativism 
C)  hedonism 
D)  stereotyping 
E)  consensus narrative D

Question 3

Catharsis is another name for

Accepted Answer

A)  climax 
B)  tension-release 
C)  semiotics 
D)  organic unity 
E)  predestination 
A)  climax 
B)  tension-release 
C)  semiotics 
D)  organic unity 
E)  predestination B

Question 4

Libertarianism and Social Responsibility:

Accepted Answer

A)  both emphasize the rights of the individual 
B)  are mainly European philosophies 
C)  both underpin U.S. media regulation 
D)  sometimes come into conflict 
E)  both c and d 
A)  both emphasize the rights of the individual 
B)  are mainly European philosophies 
C)  both underpin U.S. media regulation 
D)  sometimes come into conflict 
E)  both c and d

Question 5

Symbols that can cross cultures and still retain their central significance are known as

Accepted Answer

A)  signs 
B)  synergies 
C)  percepts 
D)  archetypes 
E)  stereotypes 
A)  signs 
B)  synergies 
C)  percepts 
D)  archetypes 
E)  stereotypes

Question 6

Para-social interaction

Accepted Answer

A)  is the one-side relationship people have with media characters 
B)  is a hallmark of communist societies 
C)  is a function related exclusively to reality programming 
D)  is an essential skill that the media need to teach children 
E)  has been eliminated by the growth of the Internet 
A)  is the one-side relationship people have with media characters 
B)  is a hallmark of communist societies 
C)  is a function related exclusively to reality programming 
D)  is an essential skill that the media need to teach children 
E)  has been eliminated by the growth of the Internet

Question 7

The study of sign systems is called

Accepted Answer

A)  mystique 
B)  semiotics 
C)  hegemony 
D)  originator criticism 
E)  thematic encapsulation 
A)  mystique 
B)  semiotics 
C)  hegemony 
D)  originator criticism 
E)  thematic encapsulation

Question 8

A narrative that transcends eras and countries:

Accepted Answer

A)  myth 
B)  mystique 
C)  credibility 
D)  ethos 
E)  none of the above 
A)  myth 
B)  mystique 
C)  credibility 
D)  ethos 
E)  none of the above

Question 9

Evergreens are

Accepted Answer

A)  programs that retain their popularity for decades 
B)  programs designed to make a large profit 
C)  series that emphasize traditional American themes 
D)  screens onto which scenic backgrounds can be projected 
E)  documentaraies based on widely accepted historical fact 
A)  programs that retain their popularity for decades 
B)  programs designed to make a large profit 
C)  series that emphasize traditional American themes 
D)  screens onto which scenic backgrounds can be projected 
E)  documentaraies based on widely accepted historical fact

Question 10

LOP Theory is

Accepted Answer

A)  a programming strategy developed in response to the rise of the Internet 
B)  a way of dividing audiences demographically 
C)  the opposite of distanced uninvolvement 
D)  an assertion that the more successful programs are those that do not trigger strong feelings 
E)  a belief that media cannibalize themselves 
A)  a programming strategy developed in response to the rise of the Internet 
B)  a way of dividing audiences demographically 
C)  the opposite of distanced uninvolvement 
D)  an assertion that the more successful programs are those that do not trigger strong feelings 
E)  a belief that media cannibalize themselves

Question 11

Auteur Theory

Accepted Answer

A)  is limited to European program content 
B)  was developed by Herbert Gans 
C)  is applicable when the creator puts a recognizable stamp on the work 
D)  is a key form of originator criticism 
E)  both c and d 
A)  is limited to European program content 
B)  was developed by Herbert Gans 
C)  is applicable when the creator puts a recognizable stamp on the work 
D)  is a key form of originator criticism 
E)  both c and d

Question 12

Using the camera to portray a character as dominant or powerful will involve

Accepted Answer

A)  a widescreen establishing shot 
B)  Notan lighting 
C)  the horizontal camera plane 
D)  poly textualism 
E)  the vertical camera plane 
A)  a widescreen establishing shot 
B)  Notan lighting 
C)  the horizontal camera plane 
D)  poly textualism 
E)  the vertical camera plane

Question 13

Rectification is an important part of legitimate criticism that involves

Accepted Answer

A)  decoding the message's sub-text 
B)  focusing on the source's motivation 
C)  making suggestions for message improvement 
D)  dialoguing with the message's creator 
E)  both a and b 
A)  decoding the message's sub-text 
B)  focusing on the source's motivation 
C)  making suggestions for message improvement 
D)  dialoguing with the message's creator 
E)  both a and b

Question 14

Uses and gratifications research focuses on

Accepted Answer

A)  what benefit advertisers receive from a medium 
B)  what benefits stations derive from a particular program 
C)  what stations get from their audiences 
D)  why consumers choose a given program 
E)  the personal preferences of programmers in choosing shows 
A)  what benefit advertisers receive from a medium 
B)  what benefits stations derive from a particular program 
C)  what stations get from their audiences 
D)  why consumers choose a given program 
E)  the personal preferences of programmers in choosing shows

Question 15

Cultivation analysis studies

Accepted Answer

A)  why people choose certain media content 
B)  why stations choose certain audiences 
C)  how heavy consumers of media content perceive the world 
D)  how a program is modified to conform to societal pressures 
E)  how advertisers seek to appeal to their core audiences 
A)  why people choose certain media content 
B)  why stations choose certain audiences 
C)  how heavy consumers of media content perceive the world 
D)  how a program is modified to conform to societal pressures 
E)  how advertisers seek to appeal to their core audiences

Question 16

Empiricism is

Accepted Answer

A)  the analysis of individual beliefs 
B)  critiquing program material based on its genre 
C)  evaluating program content based on its country of origin 
D)  a scientific approach to identifying and attempting to explain phenomena 
E)  evaluating content based on the social good it does 
A)  the analysis of individual beliefs 
B)  critiquing program material based on its genre 
C)  evaluating program content based on its country of origin 
D)  a scientific approach to identifying and attempting to explain phenomena 
E)  evaluating content based on the social good it does

Question 17

Hegemony is

Accepted Answer

A)  organic unity 
B)  a group's acceptance of its subordination 
C)  legal issues in the media 
D)  flow analysis 
E)  using producers from multiple countries to produce a show 
A)  organic unity 
B)  a group's acceptance of its subordination 
C)  legal issues in the media 
D)  flow analysis 
E)  using producers from multiple countries to produce a show

Question 18

Aesthetics focuses on

Accepted Answer

A)  the moral analysis of a piece of content 
B)  the sensuous appreciation of beauty 
C)  appraising the practical utility of a work 
D)  the political power of any artistic expression 
E)  both a and b 
A)  the moral analysis of a piece of content 
B)  the sensuous appreciation of beauty 
C)  appraising the practical utility of a work 
D)  the political power of any artistic expression 
E)  both a and b

Question 19

Ethics:

Accepted Answer

A)  must always be reconciled with making money to be relevant 
B)  the prioritizing of reactions 
C)  the rules for handling people 
D)  the society's operational legal system 
E)  none of the above 
A)  must always be reconciled with making money to be relevant 
B)  the prioritizing of reactions 
C)  the rules for handling people 
D)  the society's operational legal system 
E)  none of the above

Question 20

Self-reflexivity is another name for

Accepted Answer

A)  poorly considered reaction to a program 
B)  media bias 
C)  breaking the fourth wall 
D)  recreative criticism 
E)  literary Darwinism 
A)  poorly considered reaction to a program 
B)  media bias 
C)  breaking the fourth wall 
D)  recreative criticism 
E)  literary Darwinism

Exam 1: Media Criticism in a Digital Age Professional and Consumer Considerations