Question 1

In a typical record deal how much money does the act owe (have to pay back) the label?

Accepted Answer

A)  Zero 
B)  100% of the all-ins 
C)  The debt on the account for a shortage of album sales by the label to recoup all of its investment 
D)  Management fees to the label which are usually 15-20% to the total revenues generated 
E)  50% of the total debt 
A)  Zero 
B)  100% of the all-ins 
C)  The debt on the account for a shortage of album sales by the label to recoup all of its investment 
D)  Management fees to the label which are usually 15-20% to the total revenues generated 
E)  50% of the total debt A

Question 2

Branding of an act is often the responsibility of the

Accepted Answer

A)  A&R Department 
B)  Sales and marketing 
C)  Development 
D)  Promotion 
E)  Distribution 
A)  A&R Department 
B)  Sales and marketing 
C)  Development 
D)  Promotion 
E)  Distribution C

Question 3

Record label promotion is

Accepted Answer

A)  Stories in the popular press and trade magazines 
B)  Music videos 
C)  Radio station airplay 
D)  Interview of the act on TV shows and radio 
E)  Advertisment of the act on social media 
A)  Stories in the popular press and trade magazines 
B)  Music videos 
C)  Radio station airplay 
D)  Interview of the act on TV shows and radio 
E)  Advertisment of the act on social media B,C,E

Question 4

In a typical recording contract, what does ""initial period"" mean?

Accepted Answer

A)  Seven years, seven albums 
B)  One year 
C)  One album 
D)  The formula to determine advances on options 
E)  The wholesale price minus the gross revenue generated 
A)  Seven years, seven albums 
B)  One year 
C)  One album 
D)  The formula to determine advances on options 
E)  The wholesale price minus the gross revenue generated

Question 5

What percentage of the suggested retail list price of a ""unit"" for sale do labels receive through Brick & Mortar sales?

Accepted Answer

A)  1 
B)  0.7 
C)  0.6 
D)  0.4 
E)  0.2 
A)  1 
B)  0.7 
C)  0.6 
D)  0.4 
E)  0.2

Question 6

Broadcast radio stations usually receive their recording to air free from the labels.

Accepted Answer

A) True 
 B)False

Question 7

The entertainment industry sells products as stimulants for consumers' constructed emotions.

Accepted Answer

A) True 
 B)False

Question 8

What percentage of the suggested retail list price of a ""unit"" for sale do labels receive through digital (iTunes) sales?

Accepted Answer

A)  1 
B)  0.7 
C)  0.6 
D)  0.4 
E)  0.2 
A)  1 
B)  0.7 
C)  0.6 
D)  0.4 
E)  0.2

Question 9

What items/issues (expenses) make up the all-ins in an artist's budget?

Accepted Answer

A)  Publicity 
B)  Artist's advance for signing the deal 
C)  Promotion 
D)  Recording budget 
E)  Mechanical license 
A)  Publicity 
B)  Artist's advance for signing the deal 
C)  Promotion 
D)  Recording budget 
E)  Mechanical license

Question 10

The most difficult decision label executives have to make is

Accepted Answer

A)  Who to sign to the label 
B)  What brand a new act uses to generate profits 
C)  Who to select as the acts producer 
D)  How much money to spend on the products they are financing 
E)  How to promote the act to a market segment 
A)  Who to sign to the label 
B)  What brand a new act uses to generate profits 
C)  Who to select as the acts producer 
D)  How much money to spend on the products they are financing 
E)  How to promote the act to a market segment

Question 11

How much money (royalties per unit) will an artist receive for each unit sold through traditional full priced retail outlets sales (once the label has recouped) if the deal is 17 points on a suggest retail list price of $18.95, with a 15% packaging/breakage/server fee, and a deduction of three points for the producer/production royalties?

Accepted Answer

A)  5.32 
B)  48 cents 
C)  7.56 
D)  16.11 
E)  2.26 
A)  5.32 
B)  48 cents 
C)  7.56 
D)  16.11 
E)  2.26

Question 12

The ""cost"" of publicity for a typical record label album release is

Accepted Answer

A)  200-300% of the all-ins 
B)  100-200% of the all-ins 
C)  50-100% of the all-ins 
D)  10% of the all-ins 
E)  10-35% of the all-ins 
A)  200-300% of the all-ins 
B)  100-200% of the all-ins 
C)  50-100% of the all-ins 
D)  10% of the all-ins 
E)  10-35% of the all-ins

Question 13

Billboard Magazine has a weekly subscription of

Accepted Answer

A)  6.7 million 
B)  115000 
C)  12.9 million 
D)  17000 
E)  1.2 million 
A)  6.7 million 
B)  115000 
C)  12.9 million 
D)  17000 
E)  1.2 million

Question 14

Industry success, including social and mass media programming, often depends upon gut reactions or the label executives' combination of intuition and experience about what might sell.

Accepted Answer

A) True 
 B)False

Question 15

Record label publicity is

Accepted Answer

A)  Stories in the popular press and trade magazines 
B)  Music videos 
C)  Radio station airplay 
D)  Interview of the act on TV shows and radio 
E)  Advertisment of the act on social media 
A)  Stories in the popular press and trade magazines 
B)  Music videos 
C)  Radio station airplay 
D)  Interview of the act on TV shows and radio 
E)  Advertisment of the act on social media

Question 16

Having musical and vocal talent does not guarantee a hit recording.

Accepted Answer

A) True 
 B)False

Question 17

Free goods are

Accepted Answer

A)  Promotional copies supplied by the label to radio stations 
B)  Publicity 
C)  Mechanicals 
D)  Albums given to retail outlet to encourge inventory in the store 
E)  CCC 
A)  Promotional copies supplied by the label to radio stations 
B)  Publicity 
C)  Mechanicals 
D)  Albums given to retail outlet to encourge inventory in the store 
E)  CCC

Question 18

The ""cost"" of promotion for a typical record label album release is

Accepted Answer

A)  200-300% of the all-ins 
B)  100-200% of the all-ins 
C)  50-100% of the all-ins 
D)  10% of the all-ins 
E)  10-35% of the all-ins 
A)  200-300% of the all-ins 
B)  100-200% of the all-ins 
C)  50-100% of the all-ins 
D)  10% of the all-ins 
E)  10-35% of the all-ins

Question 19

A ""backstory"" of the act tied to an image is

Accepted Answer

A)  An advance 
B)  The recording budget 
C)  A sample of the product 
D)  Publicity 
E)  Promotion 
A)  An advance 
B)  The recording budget 
C)  A sample of the product 
D)  Publicity 
E)  Promotion

Question 20

Artists failing to achieve profitable unit sales or other revenues are customarily given two to three more chances by the label after a poor-selling record releases.

Accepted Answer

A) True 
 B)False

In a typical record deal how much money does the act owe (have to pay back) the label?

Branding of an act is often the responsibility of the

Record label promotion is

In a typical recording contract, what does ""initial period"" mean?

What percentage of the suggested retail list price of a ""unit"" for sale do labels receive through Brick & Mortar sales?

Broadcast radio stations usually receive their recording to air free from the labels.

The entertainment industry sells products as stimulants for consumers' constructed emotions.

What percentage of the suggested retail list price of a ""unit"" for sale do labels receive through digital (iTunes) sales?

What items/issues (expenses) make up the all-ins in an artist's budget?

The most difficult decision label executives have to make is

The ""cost"" of publicity for a typical record label album release is

Billboard Magazine has a weekly subscription of

Industry success, including social and mass media programming, often depends upon gut reactions or the label executives' combination of intuition and experience about what might sell.

Record label publicity is

Having musical and vocal talent does not guarantee a hit recording.

Free goods are

The ""cost"" of promotion for a typical record label album release is

A ""backstory"" of the act tied to an image is

Artists failing to achieve profitable unit sales or other revenues are customarily given two to three more chances by the label after a poor-selling record releases.

The Perfect Storm

The Three Wows

The Rules of the Game

The Entertainment Business

The Significance of Narration

Music Publishingwhats the Deal

Recording Lightning in a Bottle

The Label Businessrecording Budgets

Odds of the Game

Representation

The Concert and Event Business

Filters

Exam 10: Promotionpublicity and Media

In a typical record deal how much money does the act owe (have to pay back) the label?

Branding of an act is often the responsibility of the

Record label promotion is

In a typical recording contract, what does ""initial period"" mean?

What percentage of the suggested retail list price of a ""unit"" for sale do labels receive through Brick & Mortar sales?

Broadcast radio stations usually receive their recording to air free from the labels.

The entertainment industry sells products as stimulants for consumers' constructed emotions.

What percentage of the suggested retail list price of a ""unit"" for sale do labels receive through digital (iTunes) sales?

What items/issues (expenses) make up the all-ins in an artist's budget?

The most difficult decision label executives have to make is

The ""cost"" of publicity for a typical record label album release is

Billboard Magazine has a weekly subscription of

Industry success, including social and mass media programming, often depends upon gut reactions or the label executives' combination of intuition and experience about what might sell.

Record label publicity is

Having musical and vocal talent does not guarantee a hit recording.

Free goods are

The ""cost"" of promotion for a typical record label album release is

A ""backstory"" of the act tied to an image is

Artists failing to achieve profitable unit sales or other revenues are customarily given two to three more chances by the label after a poor-selling record releases.

The Perfect Storm

The Three Wows

The Rules of the Game

The Entertainment Business

The Significance of Narration

Music Publishingwhats the Deal

Recording Lightning in a Bottle

The Label Businessrecording Budgets

Odds of the Game

Representation

The Concert and Event Business

Filters