Question 1

What value propositions are important to offer when nurse leaders market to increase nursing retention and recruitment? (Select all that apply.)

Accepted Answer

A)  Competitive salary 
B)  Efficient work flow 
C)  Uniform allowances 
D)  Professional development opportunities 
E)  Flexible work hours 
A)  Competitive salary 
B)  Efficient work flow 
C)  Uniform allowances 
D)  Professional development opportunities 
E)  Flexible work hours

Question 2

A nurse leader is attempting to attract experienced nurses to her unit. Which of the following marketing strategies should she use? (Select all that apply.)

Accepted Answer

A)  Disciplinary actions 
B)  Professional development opportunities 
C)  Workplace fun 
D)  Shared governance 
E)  Physician champions 
A)  Disciplinary actions 
B)  Professional development opportunities 
C)  Workplace fun 
D)  Shared governance 
E)  Physician champions

Question 3

What are the attributes of patient-centeredness in health care? (Select all that apply.)

Accepted Answer

A)  Patient satisfaction 
B)  Cost and transparency of care 
C)  Patient engagement 
D)  Patient experience of care 
E)  Shared decision making 
A)  Patient satisfaction 
B)  Cost and transparency of care 
C)  Patient engagement 
D)  Patient experience of care 
E)  Shared decision making

Question 4

A hospital organizational culture that assumes customer needs and wants should determine the quality, price, and availability of a product. This type of orientation is:

Accepted Answer

A)  product. 
B)  selling. 
C)  marketing. 
D)  holistic. 
A)  product. 
B)  selling. 
C)  marketing. 
D)  holistic.

Question 5

Nurses and other health care professionals tend to gravitate toward hospitals that showcase the positive aspects of the hospital to differentiate themselves from their competitors. Some of the most enticing marketing plans include showcasing:

Accepted Answer

A)  competitive hourly reimbursement for services. 
B)  profitability margins and payer ratios. 
C)  receipt of nationally recognized awards. 
D)  vacation and holiday benefits. 
A)  competitive hourly reimbursement for services. 
B)  profitability margins and payer ratios. 
C)  receipt of nationally recognized awards. 
D)  vacation and holiday benefits.

Question 6

A center of excellence for geriatric care is put in place in a large retirement community. This is an example of which of the following marketing concepts?

Accepted Answer

A)  Segmentation 
B)  Targeting 
C)  Product differentiation 
D)  Positioning 
A)  Segmentation 
B)  Targeting 
C)  Product differentiation 
D)  Positioning

What value propositions are important to offer when nurse leaders market to increase nursing retention and recruitment? (Select all that apply.)

A nurse leader is attempting to attract experienced nurses to her unit. Which of the following marketing strategies should she use? (Select all that apply.)

What are the attributes of patient-centeredness in health care? (Select all that apply.)

A hospital organizational culture that assumes customer needs and wants should determine the quality, price, and availability of a product. This type of orientation is:

Nurses and other health care professionals tend to gravitate toward hospitals that showcase the positive aspects of the hospital to differentiate themselves from their competitors. Some of the most enticing marketing plans include showcasing:

A center of excellence for geriatric care is put in place in a large retirement community. This is an example of which of the following marketing concepts?

Leadership and Management Principles

Change and Innovation

Organizational Climate and Culture

Managerial Decision Making

Managing Time and Stress

Legal and Ethical Issues

Communication Leadership

Team Building and Working With Effective Groups

Delegation in Nursing

Power and Conflict

Workplace Diversity

Organizational Structure

Decentralization and Shared Governance

Strategic Management

Professional Practice Models

Case and Population Health Management

Evidence-Based Practice: Strategies for Nursing Leaders

Quality and Safety

Measuring and Managing Outcomes

Prevention of Workplace Violence

Confronting the Nursing Shortage

Staffing and Scheduling

Budgeting, Productivity, and Costing Out Nursing

Performance Appraisal

Emergency Management and Preparedness

Data Management and Clinical Informatics

Filters

Exam 27: Marketing

What value propositions are important to offer when nurse leaders market to increase nursing retention and recruitment? (Select all that apply.)

A nurse leader is attempting to attract experienced nurses to her unit. Which of the following marketing strategies should she use? (Select all that apply.)

What are the attributes of patient-centeredness in health care? (Select all that apply.)

A hospital organizational culture that assumes customer needs and wants should determine the quality, price, and availability of a product. This type of orientation is:

Nurses and other health care professionals tend to gravitate toward hospitals that showcase the positive aspects of the hospital to differentiate themselves from their competitors. Some of the most enticing marketing plans include showcasing:

A center of excellence for geriatric care is put in place in a large retirement community. This is an example of which of the following marketing concepts?

Leadership and Management Principles

Change and Innovation

Organizational Climate and Culture

Managerial Decision Making

Managing Time and Stress

Legal and Ethical Issues

Communication Leadership

Team Building and Working With Effective Groups

Delegation in Nursing

Power and Conflict

Workplace Diversity

Organizational Structure

Decentralization and Shared Governance

Strategic Management

Professional Practice Models

Case and Population Health Management

Evidence-Based Practice: Strategies for Nursing Leaders

Quality and Safety

Measuring and Managing Outcomes

Prevention of Workplace Violence

Confronting the Nursing Shortage

Staffing and Scheduling

Budgeting, Productivity, and Costing Out Nursing

Performance Appraisal

Emergency Management and Preparedness

Data Management and Clinical Informatics

Filters