Exam 6: Planning Sales Dialogues and Presentations
Exam 1: Overview of Personal Selling127 Questions
Exam 2: Building Trust and Sales Ethics109 Questions
Exam 3: Understanding Buyers144 Questions
Exam 4: Communication Skills135 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue123 Questions
Exam 6: Planning Sales Dialogues and Presentations139 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value133 Questions
Exam 8: Addressing Concerns and Earning Commitment139 Questions
Exam 9: Expanding Customer Relations140 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork154 Questions
Exam 11: Sales Management and Sales186 Questions
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Which of the following types of sales communications formats requires the least amount of buyer involvement/input?
(Multiple Choice)
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When planning for the sales call, the salesperson should develop an agenda.
(True/False)
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Chris wants to improve the chances of getting appointments with prospects. Which of the following will help Chris when making appointments?
(Multiple Choice)
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The ________________is a complete self-contained sales presentation on paper, often accompanied by other verbal sales presentations before or after the proposal is delivered.
(Short Answer)
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Natalie's customers are usually interested in features that help their companies appear more "high-tech." With respect to the purchase decision process, these prospects are driven primarily by:
(Multiple Choice)
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Because a salesperson will see the same prospects multiple times, "first impressions" aren't that important.
(True/False)
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Customer value propositions should be specific with respect to tangible outcomes.
(True/False)
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_____________buying motives include motives such as security, status, and need to be liked.
(Short Answer)
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____________ refer to a quality are characteristic of a product or service that is designed to provide value to a buyer.
(Short Answer)
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In order to complete a Sales Dialogue Planning template, a salesperson will need identify his/her prospect's current suppliers.
(True/False)
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Which of the following is untrue about written sales proposals?
(Multiple Choice)
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During a canned sales presentation the salesperson talks most of the time.
(True/False)
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Victoria is selling a high-end commercial copy machine to medium-sized business organizations. The machine's ability to function on a wireless network is one of its ________________.
(Multiple Choice)
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Sally is interested in creating a completely self-contained sales proposal. She should probably develop a ____.
(Multiple Choice)
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A sales call is an in-person meeting between a salesperson or sales team and one or more buyers to discuss business.
(True/False)
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As multimedia technology becomes more prevalent among salespeople, written sales proposals are becoming less important.
(True/False)
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"I need to reduce our costs" is an example of a rational buying motive.
(True/False)
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