Question 1

Which of the following is a category of top consumer complaints?

Accepted Answer

A)  Auto 
B)  Sales 
C)  Airline 
D)  Landlord/Tenant 
A)  Auto 
B)  Sales 
C)  Airline 
D)  Landlord/Tenant

Question 2

Use of plot placements involve

Accepted Answer

A)  awards given for extraordinarily poor advertisements. 
B)  advertising ideas taken from the storylines of books or movies. 
C)  placement of products part of the storyline of a television show. 
D)  ideas for new products taken from books. 
A)  awards given for extraordinarily poor advertisements. 
B)  advertising ideas taken from the storylines of books or movies. 
C)  placement of products part of the storyline of a television show. 
D)  ideas for new products taken from books.

Question 3

Provide a short answer to each of these questions. Be sure to fully explain your answer.
-Why is advertising to children particularly troubling to ethicists?

Accepted Answer

Children have not developed the cognitiv

Question 4

A limited warranty means that the company guarantees all parts of the product and all types of defects, but only for a limited period of time.

Accepted Answer

A) True 
 B)False

Question 5

The Children's Television Act was passed to

Accepted Answer

A)  prevent violent shows from being broadcast during morning hours. 
B)  prohibit the airing of commercials about products or characters during a show about those products or characters. 
C)  regulate the plotlines of children's shows. 
D)  limit the number of hours children could watch television. 
A)  prevent violent shows from being broadcast during morning hours. 
B)  prohibit the airing of commercials about products or characters during a show about those products or characters. 
C)  regulate the plotlines of children's shows. 
D)  limit the number of hours children could watch television.

Question 6

The industry under the greatest attack for its marketing and advertising practices is

Accepted Answer

A)  pharmaceuticals. 
B)  liquor. 
C)  automobiles. 
D)  cigarettes. 
A)  pharmaceuticals. 
B)  liquor. 
C)  automobiles. 
D)  cigarettes.

Question 7

All of the following are "green watchdogs" groups seeking to monitor green advertising and certify green products except

Accepted Answer

A)  Green-e 
B)  Forest Stewardship Council 
C)  Energy Star 
D)  EcoNogo 
A)  Green-e 
B)  Forest Stewardship Council 
C)  Energy Star 
D)  EcoNogo

Question 8

The consumer movement is generally traced back to a single cause or event, although the specific incident varies from author to author.

Accepted Answer

A) True 
 B)False

Question 9

Advertising hard liquor on television used to be illegal in the United States.

Accepted Answer

A) True 
 B)False

Question 10

The most recent trend in sex-appeal advertising campaigns is:

Accepted Answer

A)  to target the Christian right. 
B)  to target feminists. 
C)  to target sex workers. 
D)  to target younger and younger girls. 
A)  to target the Christian right. 
B)  to target feminists. 
C)  to target sex workers. 
D)  to target younger and younger girls.

Question 11

Age compression is the practice of

Accepted Answer

A)  marketing to an older audience. 
B)  airing commercials about products during children's shows about those products. 
C)  underage consumers responding to alcoholic ads. 
D)  targeting younger children when advertising products meant for older teenagers. 
A)  marketing to an older audience. 
B)  airing commercials about products during children's shows about those products. 
C)  underage consumers responding to alcoholic ads. 
D)  targeting younger children when advertising products meant for older teenagers.

Question 12

Which of the following is not an activity of the CFPB?

Accepted Answer

A)  Taking consumer complaints 
B)  Researching consumer behavior 
C)  Promoting political education 
D)  Restricting unfair, deceptive, or abusive acts or practices 
A)  Taking consumer complaints 
B)  Researching consumer behavior 
C)  Promoting political education 
D)  Restricting unfair, deceptive, or abusive acts or practices

Question 13

The Federal Packaging and Labeling Act of 1967 is administered by the

Accepted Answer

A)  Federal Trade Commission. 
B)  Consumer Products Council. 
C)  Interstate Commerce Commission. 
D)  Federal Drug Administration. 
A)  Federal Trade Commission. 
B)  Consumer Products Council. 
C)  Interstate Commerce Commission. 
D)  Federal Drug Administration.

Question 14

If the Children's Advertising Review Unit (CARU) cannot get advertisers to modify their campaigns, CARU must let the matter drop with no further action.

Accepted Answer

A) True 
 B)False

Question 15

A full warranty must contain certain features, including repair within a reasonable period of time at no charge

Accepted Answer

A) True 
 B)False

Question 16

Comparative advertising always affects advertising positively.

Accepted Answer

A) True 
 B)False

Question 17

Plot placement is a response to

Accepted Answer

A)  the TiVo effect. 
B)  consumer reports. 
C)  age compression. 
D)  self-regulatory guidelines. 
A)  the TiVo effect. 
B)  consumer reports. 
C)  age compression. 
D)  self-regulatory guidelines.

Question 18

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
-Charges have been leveled against liquor companies for targeting their ads toward children. One commercial series is the Budweiser frog sequence. Evaluate the accuracy of these charges.

Accepted Answer

This argument (along with the charges ag

Question 19

Issues related to product information include all of the following except

Accepted Answer

A)  advertising. 
B)  warranties. 
C)  labeling. 
D)  website design. 
A)  advertising. 
B)  warranties. 
C)  labeling. 
D)  website design.

Question 20

The effects of advertising have clearly had a net negative effect on society.

Accepted Answer

A) True 
 B)False

Which of the following is a category of top consumer complaints?

Use of plot placements involve

Provide a short answer to each of these questions. Be sure to fully explain your answer. -Why is advertising to children particularly troubling to ethicists?

A limited warranty means that the company guarantees all parts of the product and all types of defects, but only for a limited period of time.

The Children's Television Act was passed to

The industry under the greatest attack for its marketing and advertising practices is

All of the following are "green watchdogs" groups seeking to monitor green advertising and certify green products except

The consumer movement is generally traced back to a single cause or event, although the specific incident varies from author to author.

Advertising hard liquor on television used to be illegal in the United States.

The most recent trend in sex-appeal advertising campaigns is:

Age compression is the practice of

Which of the following is not an activity of the CFPB?

The Federal Packaging and Labeling Act of 1967 is administered by the

If the Children's Advertising Review Unit (CARU) cannot get advertisers to modify their campaigns, CARU must let the matter drop with no further action.

A full warranty must contain certain features, including repair within a reasonable period of time at no charge

Comparative advertising always affects advertising positively.

Plot placement is a response to

Issues related to product information include all of the following except

The effects of advertising have clearly had a net negative effect on society.

The Business and Society Relationship.

Corporate Social Responsibility, Citizenship, and Sustainability.

The Stakeholder Approach to Business, Society, and Ethics.

Corporate Governance: Foundational Issues.

Strategic Management and Corporate Public Affairs.

Risk, Issue, and Crisis Management.

Business Ethics Essentials

Managerial and Organizational Ethics.

Business Ethics and Technology.

Ethical Issues in the Global Arena.

Business, Government, and Regulation.

Business Influence on Government and Public Policy.

Consumer Stakeholders: Product and Service Issues.

Sustainability and the Natural Environment.

Business and Community Stakeholders.

Employee Stakeholders and Workplace Issues.

Employee Stakeholders: Privacy, Safety, and Health.

Employment Discrimination and Workplace Diversity

Filters

Exam 13: Consumer Stakeholders: Information Issues

Which of the following is a category of top consumer complaints?

Use of plot placements involve

Provide a short answer to each of these questions. Be sure to fully explain your answer. -Why is advertising to children particularly troubling to ethicists?

A limited warranty means that the company guarantees all parts of the product and all types of defects, but only for a limited period of time.

The Children's Television Act was passed to

The industry under the greatest attack for its marketing and advertising practices is

All of the following are "green watchdogs" groups seeking to monitor green advertising and certify green products except

The consumer movement is generally traced back to a single cause or event, although the specific incident varies from author to author.

Advertising hard liquor on television used to be illegal in the United States.

The most recent trend in sex-appeal advertising campaigns is:

Age compression is the practice of

Which of the following is not an activity of the CFPB?

The Federal Packaging and Labeling Act of 1967 is administered by the

If the Children's Advertising Review Unit (CARU) cannot get advertisers to modify their campaigns, CARU must let the matter drop with no further action.

A full warranty must contain certain features, including repair within a reasonable period of time at no charge

Comparative advertising always affects advertising positively.

Plot placement is a response to

Issues related to product information include all of the following except

The effects of advertising have clearly had a net negative effect on society.

The Business and Society Relationship.

Corporate Social Responsibility, Citizenship, and Sustainability.

The Stakeholder Approach to Business, Society, and Ethics.

Corporate Governance: Foundational Issues.

Strategic Management and Corporate Public Affairs.

Risk, Issue, and Crisis Management.

Business Ethics Essentials

Managerial and Organizational Ethics.

Business Ethics and Technology.

Ethical Issues in the Global Arena.

Business, Government, and Regulation.

Business Influence on Government and Public Policy.

Consumer Stakeholders: Product and Service Issues.

Sustainability and the Natural Environment.

Business and Community Stakeholders.

Employee Stakeholders and Workplace Issues.

Employee Stakeholders: Privacy, Safety, and Health.

Employment Discrimination and Workplace Diversity

Filters