Exam 5: Strategic Management and Corporate Public Affairs.

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -Compare the public affairs office of today with its predecessor from twenty years ago.

____ level strategy seeks to determine how a firm should compete in a given industry.

Ceres is a national network of investors, organizations and other public interest groups working with companies to promote:

Provide a short answer to each of these questions. Be sure to fully explain your answer. -Describe how corporate public policy fits into strategic management.

Public affairs management focuses on the formalization and institutionalization of corporate public policy.

In the future, the public affairs function:

One of the reasons that public affairs departments have seen extensive growth over the past three decades is because they have been able to easily measure and document their results.

Focus on management sustainability is attention paid to the firm's triple bottom line, as well as a focus on more external issues, such as the survival and renewal of the overall economic system, social system, and ecosystem. -What is a "value shift" and how does it come about?

Corporate public policy is a firm's posture or position regarding the environmental, social, global, and ethical aspects of stakeholders and corporate functioning.

Provide a short answer to each of these questions. Be sure to fully explain your answer. -According the text, the overriding questions that enterprise-level strategy needs to address is, "What do we stand for?" Why is that question considered so important?

Which of the following terms does not have the same basic meaning?

One of the major impediments to the advancement of effective sustainability reporting has been:

Which of the following is not one of the levels of strategy mentioned in the textbook?

The enterprise-level strategy may addresses the firm's

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -Explain Porter and Kramer's perspective that interdependence between business and society takes two forms.

There is a growing consensus that ethics should be a central component of strategic management.

For the public affairs function to be effective in representing issues affecting business decision making, they should have influence at the middle management level.