Exam 14: Consumption to Satisfaction

Jake collects old watches. He's particularly interested in those from the 1920s because they have a history behind them. He's learned that some are fake, however, so he takes a watch to an appraiser to ensure it is genuine before he agrees to purchase it. Jake is concerned with _____ regarding this product.

_____ is the process through which cultural meaning is transferred to a product and onto the consumer.

An important issue in satisfaction theory is the degree to which consumers are confident in their expectations.

Which emotion is evoked by positive, anticipatory appraisals?

Expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience are called _____ expectations.

Expectations may be thought of as preconsumption beliefs of what will occur during an exchange and/or consumption of a product.

Product turnover refers to the number of times a product or service is consumed in a given time period.

Nondurable goods are consumed quickly.

The tendency for expectations to guide performance perceptions is called expectation bias.

The tendency for expectations to guide performance perceptions is known as _____.

All of the following are types of expectations EXCEPT _____.

According to the expectancy/disconfirmation theory, disconfirmation leads to consumer dissatisfaction.

Soft drinks, facial tissue, and nail polish are all examples of _____ goods.

According to the expectancy/disconfirmation theory, consumers' expectations are used as a type of benchmark against which actual performance perceptions are judged.

According to the textbook, satisfaction should be the key outcome variable for marketers and consumers.

Denise thinks she should get a bigger bonus than her co-workers because she sold more of the company's products than the others. Which type of expectation does this represent?

Attribution theory focuses on explaining why a certain event has occurred.

Using the question, "How do you rate your overall satisfaction with the food at this restaurant?" is an example of which type of satisfaction measure?

With respect to attribution theory, judgments of who is responsible for an event falls under which element?

According to the expectancy/disconfirmation theory of consumer satisfaction, disconfirmation is the satisfaction judgment.