Exam 10: Group and Interpersonal Influence

Young adults who graduate from college and move back home with their parents are referred to as Baby Boomers.

Group members share a set of expectations, rules, and roles.

Websites that facilitate online social networking are referred to as _____.

The key difference between persuasion and conformity is that with persuasion, the other party does not defend its position.

Information about products, services, and experiences that is transmitted from consumer to consumer is called _____.

All of the following are categories of consumers identified in the diffusion process EXCEPT _____.

A group in which a consumer desires to become a member is called a(n) _____ group.

Group influence refers to the ways in which group members influence the attitudes, opinions, and behaviors of others within the group.

A family's sex role orientation reflects a family's set of beliefs regarding the way in which household decisions are reached.

Procter & Gamble gives products to mothers and encourages them to discuss them in a blog targeted to new mothers. The goal is to stimulate positive word-of-mouth communications about their products. What type of WOM is P&G trying to stimulate?

Adults are not influenced by peer pressure.

Which type of word-of-mouth communication comes naturally when consumers truly enjoy a product or service and they want to share their experiences with others?

Beth and her girlfriends are thirteen years old and are discovering make-up. They talk to each other about the different products and brands that they've tried. They love to talk about this and share their experience with each other Which type of word-of-mouth does this represent?

In which type of group is interaction within the group much less frequent than in a primary group?

Kelly and her friends get together in the mornings to walk for exercise. This group has no membership or application requirements or codes of conduct. Which type of group does this represent?

WEDDING SCENARIO Janice is so excited because her boyfriend just asked her to marry him, and, of course, she said yes. Now comes the big task of planning the wedding. Her parents are paying for the wedding, so Janice needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. Plus, she will be getting married in the Catholic church, and the priest said her and her fiance have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. After all, she only wore the prom dress once. Janice was mortified when her mother suggested this, saying, "But mother, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up their household. She was a little nervous about this at first, but her mother had taught her proper food handling and how to cook, so her husband was quite pleased with her domestic skills. -Refer to Wedding Scenario. It is obvious that Janice's family has considerable influence over her wedding. Which type of group best describes Janice's family?

Culture plays an important role in how separated or connected consumers feel.

Consumers who have great influence on the behavior of others relating to product adoption and purchase because of their knowledge about specific products or services are called _____.

A formal group is a group in which a consumer formally becomes a member.

Pi Sigma Epsilon (PSE) is a professional marketing fraternity that has an initiation ceremony through which pledges formally become members. The national association has a Chapter Efficiency Index outlining the activities the chapter members are expected to do. PSE is an example of which type of group?