Exam 3: Consumer Learning Starts Here: Perception

Involvement refers to the personal relevance toward, or interest in, a particular product.

Perception refers to a change in behavior resulting from the interaction between a person and a stimulus.

Selective distortion is a process by which consumers interpret information in ways that are biased by their previously held beliefs.

Perception represents a subjective reality.

Which of the following response occurs when a stimulus has characteristics such that individuals readily recognize it as an example of a specific category?

Which of the following statements is FALSE regarding the mere exposure effect?

Selective perception includes all of the following EXCEPT _____.

Which of the following refers to the finding that consumers will prefer an object to which they have been exposed compared to one to which they have not been exposed?

Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____.

Implicit memory creates _____ effects, which is learning that is developed in the absence of attention.

Weber's Law states that as the intensity of the initial stimulus decreases, a consumer's ability to detect differences between two levels of the stimulus decreases.

Which of the following refers to the removal of bad stimuli as a way of encouraging behavior?

Henrik has set aside three hours where he will do nothing else but study for his upcoming marketing exam. He turns off his television, phone, and computer because he knows he will not be able to focus on his textbook otherwise. Which element of perception do these actions best represent?

Which of the following is a natural reflex that occurs as a response to a threat from the environment and represents a protective behavior?

With which type of learning do consumers simply sense and react (or respond) to the environment?

Which perspective focuses on the cognitive processes associated with comprehension that leads to consumer learning?

With classical conditioning, behavior is conditioned through reinforcement.

Which of the following occurs when a stimulus does not share enough in common with existing categories to allow categorization?

The JND (just noticeable difference) represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same.

The number of post-season college football bowl games has increased over the years. Even the most diehard football fan might not want to watch all of them. Most people just watch the ones they are most interested in. This is an example of _____.