Exam 3: Planning and Strategic Management

Alba Motorbikes is known for its heavyweight motorcycles. The company places emphasis on the quality of the bikes and after-sale service. The brand also enjoys customer loyalty. This scenario described Alba Motorbikes':

Venus Corp. prohibits its employees from smoking in its premises. This is an example of a(n):

Match the following numbered items with the most correct response letter. A response may be used once, more than once, or not at all. -USAA provides insurance, financial services, mortgages, and relocation assistance.

In the context of the GE Business Screen, a determinant of an organization's competitive position is:

In the context of the GE Business Screen, a determinant of industry attractiveness would be:

Which of the following strategies can help companies survive during the decline stage of the product life cycle?

Match the following numbered items with the most correct response letter. A response may be used once, more than once, or not at all. -Pepsi has three divisions: soft drinks, juices, and snacks.

_____ include things like a deep pool of managerial talent, surplus capital, a unique reputation and/or brand name.

Describe how the concept of product life cycle could be used as a framework for plotting different strategies over the life of a product.

Which of the following strategies will help companies succeed during the growth stage of a product cycle?

During the growth stage of the product life cycle,:

Which of the following will be considered as an organizational strength in the context of SWOT analysis?

Discuss the advantages and disadvantages of unrelated diversification strategy.

Match the following numbered items with the most correct response letter. A response may be used once, more than once, or not at all. -The Trump organization owns real estate, vodka production, and beauty pageants among other things.

Trump Corporation owns hotels and casinos, the Miss Universe Pageant, and bottled water. It is engaged in _____ diversification.

In a Boston Consulting Group (BCG) matrix, _____ are businesses that have only a small share of a quickly growing market.

During the maturity stage of a product life cycle:

_____ plans generally have an extended time horizon, and address questions of scope, resource deployment, competitive advantage, and synergy.

Zing Inc. is a large fashion brand that manufactures clothing and shoes. The top managers of Zing have decided to use the profits from its clothing outlets to invest in the shoes business. This scenario illustrates the _____ component of a strategy.

_____ plans have a short-term focus and are relatively narrow in scope.