Exam 11: Database and Direct Response Marketing

A company uses lifetime value to segment their customers into five different segments.The marketing approach that should be used for the lowest segments is:

A database-driven marketing program starts with assigning individual Internet customers IDs and passwords that:

The two primary metrics of CRM are:

A permission marketing program means promotions are only sent to customers that ask for them.

In using RFM analysis to determine which customers are most likely to make a future purchase,the value with the most impact is the:

Many times demographic and psychographic information about customers are not available through internal company records.In these situations:

Sales of Levi Strauss jeans declined when younger customers began to view the brand as not being hip.

The most common approach to direct mail campaigns is to purchase a list of names.

The secrets to developing customer loyalty include the following,except:

A lifetime value analysis creates a figure that represents the:

RFM analysis refers to the use of the following terms,except:

What are the two types of data mining?

In purchasing a direct mailing list,a "hot" list consists of individuals who have:

In a RFM analysis,the F stands for frequency,which is a record of when customers makes purchases,including the dates.

Consumers often ignore marketing information sent to them after joining a permissions marketing program because: