Exam 4: Promotions Opportunity Analysis

Applied Microbiology used which method to segment the business market by combining geographic area data for dairy farmers with demographic and psychographic information?

In terms of the hierarchy of effects model,ads targeted at which stage will have the least impact on consumers,in terms of generating sales revenues?

Product usage is not normally used as a method of business-to-business market segmentation.

Activities that support strategies are called:

In terms of market segmentation,the usage segmentation approach offers each of the following advantages,except:

The two most general forms of market segments are current customers and potential customers.

What are the characteristics of a viable market segment?

Marketing products that are purchased by both genders with different types of appeals are not usually successful.

In terms of marketing expenditures,service companies tend to spend more on which of the following than companies in general?

Company product manufacturers spend more money on media advertising,while service companies tend to spend more money on trade promotions.

The Houston Astros' marketing team developed an advertising campaign targeted at females.This is an example of the demographic segmentation variable of:

During a communications market analysis,an inventory software producer found that no one was producing software to handle inventory for salvage yards.This information would have mostly likely been gathered during an analysis of:

If a company chooses to focus marketing efforts on children,which demographic variable is being used to segment the market?

If Burger King's advertising manager decides to match McDonald's dollar-for-dollar in advertising expenditures,which type of advertising budget is being used?

In ethic marketing it is important to present one overall message theme,but it should then be tailored to fit the needs and values of each ethnic group.

A communication market analysis examines five areas: competitors,opportunities,threats,target markets,and customers.

In examining target markets during a communications market analysis,the goal is to divide the total market into smaller market segments.

A threshold effect occurs when repeated exposures to a message cause consumers to lose interest in the company.

The method of consumer segmentation that is based on population characteristics is:

If Tang breakfast drink's marketing department focuses on changing its image to a more current and "hip" image,it is an example of a: