Question 1

The actual purchase of a product or a complaint about a good or service is feedback in the communications model.

Accepted Answer

A) True 
 B)False

Question 2

The marketing mix consists of the product,the price,the distribution system,and:

Accepted Answer

A)  emotions 
B)  promotions 
C)  delivery systems 
D)  services 
A)  emotions 
B)  promotions 
C)  delivery systems 
D)  services

Question 3

According to the American Productivity & Quality Center of Houston,the second step in developing an IMC culture,following the process of identifying,coordinating,and managing all communication forms, is to:

Accepted Answer

A)  to identify, coordinate, and manage all forms of marketing communications. 
B)  when the organization uses consumer data information and insights to assess and guide corporate strategy 
C)  to bring information technology to the forefront 
D)  to examine all communications from the perspective of customers 
A)  to identify, coordinate, and manage all forms of marketing communications. 
B)  when the organization uses consumer data information and insights to assess and guide corporate strategy 
C)  to bring information technology to the forefront 
D)  to examine all communications from the perspective of customers

Question 4

Companies are shifting advertising dollars to Web sites such as Facebook,MySpace,and YouTube.This is an example of the current trend of:

Accepted Answer

A)  greater accountability 
B)  a shift in responsibility of individuals involved in advertising 
C)  greater use of alternative media 
D)  greater use of database marketing 
A)  greater accountability 
B)  a shift in responsibility of individuals involved in advertising 
C)  greater use of alternative media 
D)  greater use of database marketing

Question 5

The budget preparation stage of a marketing analysis focuses on finding company strengths and weaknesses and environmental opportunities and threats.

Accepted Answer

A) True 
 B)False

Question 6

Ron Jon Surf Shop's sales increased when the company became involved in:

Accepted Answer

A)  snow skiing 
B)  cooperative programs with other swimwear and beach sport companies 
C)  eliminating unprofitable locations 
D)  surf board manufacturing 
A)  snow skiing 
B)  cooperative programs with other swimwear and beach sport companies 
C)  eliminating unprofitable locations 
D)  surf board manufacturing

Question 7

While browsing the Internet,a consumer encounters a new pop-up ad every time a new page is opened.This is an example of:

Accepted Answer

A)  advertising effectiveness 
B)  perceptual distortion 
C)  clutter 
D)  brand parity 
A)  advertising effectiveness 
B)  perceptual distortion 
C)  clutter 
D)  brand parity

Question 8

What are the components of the communications model?

Accepted Answer

The sender is the person(s)attempting to

Question 9

The largest category of online retail sales in the United States is music and videos.

Accepted Answer

A) True 
 B)False

Question 10

The following are examples of a customer contact points,except:

Accepted Answer

A)  barnes&noble.com 
B)  the white pages in a phone book 
C)  a receptionist at Microsoft 
D)  a sales clerk at a retail store 
A)  barnes&noble.com 
B)  the white pages in a phone book 
C)  a receptionist at Microsoft 
D)  a sales clerk at a retail store

Question 11

The person reading a magazine advertisement plays which role in the communications model?

Accepted Answer

A)  sender 
B)  decoder 
C)  receiver 
D)  object 
A)  sender 
B)  decoder 
C)  receiver 
D)  object

Question 12

Communication is defined as transmitting,receiving,and processing information.

Accepted Answer

A) True 
 B)False

Question 13

One form of noise in the marketing communication process is multitasking,which is doing something else at the same time an ad is being viewed.

Accepted Answer

A) True 
 B)False

Question 14

A creative's main responsibility is to:

Accepted Answer

A)  compile a database regarding consumer behavior 
B)  evaluate the marketing plan 
C)  develop advertisements and campaigns 
D)  receive marketing messages from various sources 
A)  compile a database regarding consumer behavior 
B)  evaluate the marketing plan 
C)  develop advertisements and campaigns 
D)  receive marketing messages from various sources

Question 15

Companies are cutting expenditures on traditional media and are now moving to nontraditional or alternative media.

Accepted Answer

A) True 
 B)False

Question 16

GIMC stands for:

Accepted Answer

A)  Globally Integrated Marketing Communications 
B)  Global and Institutional Marketing Concepts 
C)  Generic and Institutionalized Marketing Creations 
D)  Generating Ideas for Marketing Control 
A)  Globally Integrated Marketing Communications 
B)  Global and Institutional Marketing Concepts 
C)  Generic and Institutionalized Marketing Creations 
D)  Generating Ideas for Marketing Control

Question 17

In the running shoe industry,the greatest market share is held by Nike.

Accepted Answer

A) True 
 B)False

Question 18

The push for accountability is being driven by chief executive officers,brand managers,creatives,and account managers.

Accepted Answer

A) True 
 B)False

The actual purchase of a product or a complaint about a good or service is feedback in the communications model.

The marketing mix consists of the product,the price,the distribution system,and:

According to the American Productivity & Quality Center of Houston,the second step in developing an IMC culture,following the process of identifying,coordinating,and managing all communication forms, is to:

Companies are shifting advertising dollars to Web sites such as Facebook,MySpace,and YouTube.This is an example of the current trend of:

The budget preparation stage of a marketing analysis focuses on finding company strengths and weaknesses and environmental opportunities and threats.

Ron Jon Surf Shop's sales increased when the company became involved in:

While browsing the Internet,a consumer encounters a new pop-up ad every time a new page is opened.This is an example of:

What are the components of the communications model?

The largest category of online retail sales in the United States is music and videos.

The following are examples of a customer contact points,except:

The person reading a magazine advertisement plays which role in the communications model?

Communication is defined as transmitting,receiving,and processing information.

One form of noise in the marketing communication process is multitasking,which is doing something else at the same time an ad is being viewed.

A creative's main responsibility is to:

Companies are cutting expenditures on traditional media and are now moving to nontraditional or alternative media.

GIMC stands for:

In the running shoe industry,the greatest market share is held by Nike.

The push for accountability is being driven by chief executive officers,brand managers,creatives,and account managers.

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 1: Integrated Marketing Communications

The actual purchase of a product or a complaint about a good or service is feedback in the communications model.

The marketing mix consists of the product,the price,the distribution system,and:

According to the American Productivity & Quality Center of Houston,the second step in developing an IMC culture,following the process of identifying,coordinating,and managing all communication forms, is to:

Companies are shifting advertising dollars to Web sites such as Facebook,MySpace,and YouTube.This is an example of the current trend of:

The budget preparation stage of a marketing analysis focuses on finding company strengths and weaknesses and environmental opportunities and threats.

Ron Jon Surf Shop's sales increased when the company became involved in:

While browsing the Internet,a consumer encounters a new pop-up ad every time a new page is opened.This is an example of:

What are the components of the communications model?

The largest category of online retail sales in the United States is music and videos.

The following are examples of a customer contact points,except:

The person reading a magazine advertisement plays which role in the communications model?

Communication is defined as transmitting,receiving,and processing information.

One form of noise in the marketing communication process is multitasking,which is doing something else at the same time an ad is being viewed.

A creative's main responsibility is to:

Companies are cutting expenditures on traditional media and are now moving to nontraditional or alternative media.

GIMC stands for:

In the running shoe industry,the greatest market share is held by Nike.

The push for accountability is being driven by chief executive officers,brand managers,creatives,and account managers.

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters