Exam 8: Text

Typography is the visual representation of intellectual thought as expressed through a human language system.

____________ produces a symmetrical look that's visually balanced but difficult to read.

___________ is the visual representation of intellectual thought as expressed through the human language system.

The technique of bending and distorting a typeface is called _____________.

In typography, the term Roman refers to a place of origin of certain typefaces.

Which of the following terms refers to the art of designing and arranging type?

__________ refers to a typeface's characteristics and can change depending on font size.

Setting type to all capital letters usually makes the text easier to read.

___________ is a feature that uniformly applies letter spacing across a range of selected text.

In typography, a _________ has the ability to move vertically, horizontally, diagonally, or in a curved direction.

Which of the following is a unit of measurement used for setting the size of fonts in digital screen space?

____________ are characterized by unusual features intended to add splash and pizzazz to a design.

Times New Roman, Playbill and Century Gothic are examples of _________.

A(n) __________ adds to the width of a stroke and the visual weight of the normal roman letterform.

You can vary the amount of space between a single pair of letters using a technique called _________.

What is the difference between a serif and a san serif font?

The Gothic script, _________, was the first letterform widely adapted to metal type through the Germanic areas of Europe.

A tool used by designers to add visual variety and emphasis to text by changing weight, angle, and width to the typeface is called a ___________.

_________ typefaces are the industry standard for body copy that's printed in books, magazines, and newspapers.

The term letterform can apply to characters other than letters, including punctuation, symbols, and numbers.