Exam 7: Sports Public Relations and Sports Information

In most cases, and especially in crisis situations, public relations experts suggest developing ___________ strategies to help the organization "stay ahead" of events.

In sports public relations, the audience, content providers and athletes often have conflicting _________, which determine how they shape and share information.

New technology has resulted in what change for audiences in regards to the public relations process?

The evasive strategy where an organization cuts off all communications and refuses to talk to the media is known as:

The major change in media guides in recent years has been:

An example of the type of strategy mentioned in #3 would be: