Question 1

How do you calculate the number of GPR's?

Accepted Answer

A)  Reach divided by Frequency 
B)  Reach times Frequency 
C)  Frequency divided by Reach 
D)  Frequency times Impressions 
E)  Impressions divided by Reach 
A)  Reach divided by Frequency 
B)  Reach times Frequency 
C)  Frequency divided by Reach 
D)  Frequency times Impressions 
E)  Impressions divided by Reach B

Question 2

Impressions are calculated by:

Accepted Answer

A)  Multiplying the number of ads by the audience size per ad 
B)  Adding the number of advertisement and multiplying by price 
C)  Dividing the number of ads by the audience size per ad 
D)  Multiplying the number of ads by the cost per ad 
E)  Squaring the audience size and dividing by the cost 
A)  Multiplying the number of ads by the audience size per ad 
B)  Adding the number of advertisement and multiplying by price 
C)  Dividing the number of ads by the audience size per ad 
D)  Multiplying the number of ads by the cost per ad 
E)  Squaring the audience size and dividing by the cost A

Question 3

If you had 5 million impressions from two television ads and another 1 million impressions form five separate magazine ads, what are the results?

Accepted Answer

A)  5 million 
B)  6 million 
C)  10 million 
D)  11 million 
E)  15 million 
A)  5 million 
B)  6 million 
C)  10 million 
D)  11 million 
E)  15 million E

Question 4

Impressions are a measurement of ________________

Accepted Answer

A)  Sales effectiveness 
B)  Brand awareness 
C)  Media efficiency 
D)  Exposure opportunity 
E)  Media effectiveness 
A)  Sales effectiveness 
B)  Brand awareness 
C)  Media efficiency 
D)  Exposure opportunity 
E)  Media effectiveness

Question 5

What is the best way to estimate the total exposure of a target audience to a brand message through advertising?

Accepted Answer

Estimating the total exposure of a targe

Question 6

Ten rating points for a TV program in a city with a population of 50,000 is equal to the _____rating points in a city with a population of 100,000 people.

Accepted Answer

A)  Ten 
B)  Twenty 
C)  Fifty 
D)  One hundred 
E)  Cannot be determined 
A)  Ten 
B)  Twenty 
C)  Fifty 
D)  One hundred 
E)  Cannot be determined

Question 7

How are GPR's used for planning television advertising? Explain and provide an example that illustrates a campaign.

Accepted Answer

GPR's, or Gross Rating Points, are used

Question 8

In newspapers, the term for a pre-printed insert that is not part of the editorial content or advertising is called a:

Accepted Answer

A)  DMA 
B)  ADI 
C)  SAU 
D)  FSI 
E)  ROP 
A)  DMA 
B)  ADI 
C)  SAU 
D)  FSI 
E)  ROP

Question 9

The concept of DMA is primarily used to show the coverage of:

Accepted Answer

A)  Television 
B)  Magazine 
C)  Newspaper 
D)  Internet 
E)  Outdoor 
A)  Television 
B)  Magazine 
C)  Newspaper 
D)  Internet 
E)  Outdoor

Question 10

The maximum reach that can be achieved by an advertising campaign is:

Accepted Answer

A)  Less than 100 
B)  More than 100 
C)  Equal to 100 
D)  Between 100 and 150 
E)  More than 150 
A)  Less than 100 
B)  More than 100 
C)  Equal to 100 
D)  Between 100 and 150 
E)  More than 150

Question 11

The ___ is a term used for television coverage, but can be applied to any media:

Accepted Answer

A)  ROI 
B)  CPM 
C)  DMA 
D)  TVB 
E)  SBU 
A)  ROI 
B)  CPM 
C)  DMA 
D)  TVB 
E)  SBU

Question 12

How do you determine which television program to purchase, if your primary criteria are cost effectiveness?

Accepted Answer

To determine which television program to

Question 13

How is the analysis and selection of digital media different than tradition media?

Accepted Answer

The analysis and selection of digital me

Question 14

AQH is a radio term that is used for estimating:

Accepted Answer

A)  Demographics of audience 
B)  Number of people listening 
C)  Average cost of stations 
D)  Negotiable rates for ads 
E)  Total audience potential 
A)  Demographics of audience 
B)  Number of people listening 
C)  Average cost of stations 
D)  Negotiable rates for ads 
E)  Total audience potential

Question 15

What do impressions indicate? And why is this term used in media planning.

Accepted Answer

Impressions are a metric used in media p

Question 16

Which magazine is the LEAST cost efficient?

Accepted Answer

A)  $33.71 CPM 
B)  $37.42 CPM 
C)  $45.11 CPM 
D)  $41.99 CPM 
E)  Cannot determine 
A)  $33.71 CPM 
B)  $37.42 CPM 
C)  $45.11 CPM 
D)  $41.99 CPM 
E)  Cannot determine

Question 17

When comparing any media using the CPM method, the best number is always:

Accepted Answer

A)  Highest 
B)  Average 
C)  Lowest 
D)  Optimum 
E)  None of the above 
A)  Highest 
B)  Average 
C)  Lowest 
D)  Optimum 
E)  None of the above

Question 18

The SAU concept involves a fixed cost based on __________:

Accepted Answer

A)  Coverage of ad 
B)  Size of ad 
C)  Price for ad 
D)  Circulation of magazine 
E)  Readership of newspaper 
A)  Coverage of ad 
B)  Size of ad 
C)  Price for ad 
D)  Circulation of magazine 
E)  Readership of newspaper

Question 19

What is the value of DMA's for media planning? How can this help allocate media expenditures?

Accepted Answer

DMA stands for Designated Market Area, a

Question 20

The cost per thousand is calculated by:

Accepted Answer

A)  Dividing by 1,000 after multiplying people by price 
B)  Subtracting 1,000 after dividing price by people 
C)  Dividing by 1,000 after adding prices multiplied by people 
D)  Multiplying 1,000 after dividing price by people 
E)  Adding 1,000 after subtracting people divided by price 
A)  Dividing by 1,000 after multiplying people by price 
B)  Subtracting 1,000 after dividing price by people 
C)  Dividing by 1,000 after adding prices multiplied by people 
D)  Multiplying 1,000 after dividing price by people 
E)  Adding 1,000 after subtracting people divided by price

How do you calculate the number of GPR's?

Impressions are calculated by:

If you had 5 million impressions from two television ads and another 1 million impressions form five separate magazine ads, what are the results?

Impressions are a measurement of ________________

What is the best way to estimate the total exposure of a target audience to a brand message through advertising?

Ten rating points for a TV program in a city with a population of 50,000 is equal to the _____rating points in a city with a population of 100,000 people.

How are GPR's used for planning television advertising? Explain and provide an example that illustrates a campaign.

In newspapers, the term for a pre-printed insert that is not part of the editorial content or advertising is called a:

The concept of DMA is primarily used to show the coverage of:

The maximum reach that can be achieved by an advertising campaign is:

The ___ is a term used for television coverage, but can be applied to any media:

How do you determine which television program to purchase, if your primary criteria are cost effectiveness?

How is the analysis and selection of digital media different than tradition media?

AQH is a radio term that is used for estimating:

What do impressions indicate? And why is this term used in media planning.

Which magazine is the LEAST cost efficient?

When comparing any media using the CPM method, the best number is always:

The SAU concept involves a fixed cost based on __________:

What is the value of DMA's for media planning? How can this help allocate media expenditures?

The cost per thousand is calculated by:

Artificial Intelligence: The New Reality and Future of Marketing Communication

Integrated Marketing Communication: Foundation Strategies for Developing Brand Content

Marketing Research Strategies: Collecting and Analyzing Input for Decision-Making

IMC Objectives and Budgets: Funding Strategies and Allocating Financial Resources

Segmentation Strategies: Prioritizing Target Groups for Marketing Communication

Creativity Strategies and Brand Messages: The Process, People, and Procedures

Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content

Sales Promotion Strategies: Motivating Shoppers to React and Respond to Offers

Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships

Brand Visibility Personal Contact Strategies: Displaying a Physical Presence

B2B Communication Strategies: Retaining Customers and Connecting With Potential Buyers

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Exam 8: Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns

How do you calculate the number of GPR's?

Impressions are calculated by:

If you had 5 million impressions from two television ads and another 1 million impressions form five separate magazine ads, what are the results?

Impressions are a measurement of ________________

What is the best way to estimate the total exposure of a target audience to a brand message through advertising?

Ten rating points for a TV program in a city with a population of 50,000 is equal to the _____rating points in a city with a population of 100,000 people.

How are GPR's used for planning television advertising? Explain and provide an example that illustrates a campaign.

In newspapers, the term for a pre-printed insert that is not part of the editorial content or advertising is called a:

The concept of DMA is primarily used to show the coverage of:

The maximum reach that can be achieved by an advertising campaign is:

The ___ is a term used for television coverage, but can be applied to any media:

How do you determine which television program to purchase, if your primary criteria are cost effectiveness?

How is the analysis and selection of digital media different than tradition media?

AQH is a radio term that is used for estimating:

What do impressions indicate? And why is this term used in media planning.

Which magazine is the LEAST cost efficient?

When comparing any media using the CPM method, the best number is always:

The SAU concept involves a fixed cost based on __________:

What is the value of DMA's for media planning? How can this help allocate media expenditures?

The cost per thousand is calculated by:

Artificial Intelligence: The New Reality and Future of Marketing Communication

Integrated Marketing Communication: Foundation Strategies for Developing Brand Content

Marketing Research Strategies: Collecting and Analyzing Input for Decision-Making

IMC Objectives and Budgets: Funding Strategies and Allocating Financial Resources

Segmentation Strategies: Prioritizing Target Groups for Marketing Communication

Creativity Strategies and Brand Messages: The Process, People, and Procedures

Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content

Sales Promotion Strategies: Motivating Shoppers to React and Respond to Offers

Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships

Brand Visibility Personal Contact Strategies: Displaying a Physical Presence

B2B Communication Strategies: Retaining Customers and Connecting With Potential Buyers

Filters