Exam 10: Interviews

There's overlap between sensory and behavior questions.

Which of the following is not a focus group context discussed by Kruger?

______ refers to the higher likelihood that some histories are more likely to be recorded than others.

______ are straightforward questions that are useful in describing your sample and potentially also help you make distinctions within your sample that can be useful in your analysis.

Summarize the idea of probes and discuss how the probes should be used in interviewing. Also discuss the different types of probing.

Summarize the steps of a one-one-one personal interview detailing the process from beginning to end.

Ben wants to know what Mississippi residents want to see in a political candidate, he hires a research agency and they form a focus to gather information. What style of focus group is this?

______ refer to what the respondent considers to be the facts, which may or may not be what is literally true

______ consists of the interviewer repeating the participant's words onto a speech-to-word program by listening to a slowed down recorded interview through headphones.

You are working for a marketing company hired to evaluate viewer responses to a pilot episode of a sitcom featuring an Asian American family. Discuss how you will interview participants including a discussion of the technology, setting, self-presentation, questions you will ask, level of structure, potential probes, cultural considerations.

______ involves the researcher preparing a predetermined set of questions for the participant to answer during an interview.

Identify the key elements of focus group interviews and discuss when they are useful.

Interviews can be conducted on WhatsApp.

Eden is interviewing a participant who states "everything is everything" which is a statement unfamiliar to Eden. Which probe should Eden use to understand what this means?

______ involves simply repeating or paraphrasing the last thing the respondent said to you and then asking them to continue with their story.

Sometimes, when a participant has given a preliminary response, the best response is to say nothing.

Compare and contrast the different levels of structure that interviews may have and discuss the advantages and disadvantages of the different options.

Prospective participants want to know about researchers as well.

Which interview structure is likely to have an interview schedule?

Alexis is interviewing a student who says, "professors overestimate student ability". What probe should Alexis use to get more relevant information?