Exam 10: The Impact of Web 2.0 and Social Media on Business Processes

Establishing listening platforms to track mentions of products and brands on social media is referred to as ________.

Crackpots are users who spread positive information about companies.

________ is the outsourcing of a task that traditionally was done by an employee to a large, undefined group of people.

Enterprise 2.0 is a label that refers to the business use of Web 2.0.

Which of the following is a major risk associated with user-generated content?

The interfaces of Web 2.0 applications do not change frequently.

What is location-based marketing?

A proprietary accounting and tax software is an example of a Web 2.0 application.

The processes supported by Web 2.0 and social media are typically ________.

Traditional capital refers to investments in ________.

AdWords is a software that Google uses for pay-per-click advertising.

________ is a mobile Web application that allows registered users to connect with friends and share their location.

________ are an extension of bad reviews where prosumers revolt and use an organization's site in damaging ways.

Companies pay a predetermined price for particular search words with AdWords.

________ is the most popular professional networking social media site.

What is collaborating media?

Which of the following refers to the point of interaction between the user and the computer?

Unlike other forms of capital, the benefits of social capital do not spill over to other processes.

Traditional capital refers to investments into resources such as factories, machines, manufacturing equipment, and the like.

What is Web 2.0?