Question 1

Which type of leads will receive a non-operational email?

Accepted Answer

A)  Marketable leads 
B)  Marketing suspended leads 
C)  Blacklisted leads 
D)  Unsubscribed leads 
A)  Marketable leads 
B)  Marketing suspended leads 
C)  Blacklisted leads 
D)  Unsubscribed leads

Question 2

Which two statements differentiate smart lists from segmentations? (Choose two.)

Accepted Answer

A)  A lead can exist in multiple segments within the same segmentation. 
B)  Smart lists can only generate information on the lead for the past 90 days. 
C)  A lead can exist in multiple smart lists. 
D)  Snippets can be dynamically changed based on segmentation. 
E)  Snippets are created from smart lists. 
A)  A lead can exist in multiple segments within the same segmentation. 
B)  Smart lists can only generate information on the lead for the past 90 days. 
C)  A lead can exist in multiple smart lists. 
D)  Snippets can be dynamically changed based on segmentation. 
E)  Snippets are created from smart lists.

Question 3

Which two asset types can be used in an engagement program stream? (Choose two.)

Accepted Answer

A)  Program 
B)  Report 
C)  Email 
D)  Landing page 
E)  Social button 
A)  Program 
B)  Report 
C)  Email 
D)  Landing page 
E)  Social button

Question 4

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total. Which modification excludes these populations from the report?

Accepted Answer

A)  Custom Columns in the Smart List tab 
B)  "Lead Created At" in the Setup tab 
C)  "Group Leads by" in the Setup tab 
D)  Exclusionary filters in the Smart List tab 
A)  Custom Columns in the Smart List tab 
B)  "Lead Created At" in the Setup tab 
C)  "Group Leads by" in the Setup tab 
D)  Exclusionary filters in the Smart List tab

Exam 1: Certified Expert

Which type of leads will receive a non-operational email?

Which two statements differentiate smart lists from segmentations? (Choose two.)

Which two asset types can be used in an engagement program stream? (Choose two.)

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total. Which modification excludes these populations from the report?

Filters