Question 1

Organizational buying criteria refer to

Accepted Answer

A)  the restrictions placed on potential solutions to a problem in a purchase decision. 
B)  the specific qualifications of a potential customer based upon past performance, reliability, and consistency regarding the purchase of an organization's offerings. 
C)  the subjective attributes of the supplier's products and services and the capabilities of the supplier itself. 
D)  the objective attributes of the supplier's products and services and the capabilities of the supplier itself. 
E)  the factors that an ultimate consumer would consider that represent both the objective attributes of a brand and the subjective ones to compare different products and brands. 
A)  the restrictions placed on potential solutions to a problem in a purchase decision. 
B)  the specific qualifications of a potential customer based upon past performance, reliability, and consistency regarding the purchase of an organization's offerings. 
C)  the subjective attributes of the supplier's products and services and the capabilities of the supplier itself. 
D)  the objective attributes of the supplier's products and services and the capabilities of the supplier itself. 
E)  the factors that an ultimate consumer would consider that represent both the objective attributes of a brand and the subjective ones to compare different products and brands.

Question 2

What is the variable cost of a product if the fixed costs associated with it total $6,000, the break even point is 300 units, and selling price is $45?

Accepted Answer

A)  $17 
B)  $25 
C)  $29 
D)  $34 
E)  $41 
A)  $17 
B)  $25 
C)  $29 
D)  $34 
E)  $41

Question 3

Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____.

Accepted Answer

A)  cohorts 
B)  Generation Xers. 
C)  baby boomers 
D)  Generation Yers 
E)  Generation Zers 
A)  cohorts 
B)  Generation Xers. 
C)  baby boomers 
D)  Generation Yers 
E)  Generation Zers

Question 4

Sandra has been using her Xapa-6, a six-year old phone model from Keto, for the past four years. Despite several other releases from Keto and advancements in mobile phone technology, Sandra hasn't switched to a newer model. In this scenario, Sandra is one among the _____.

Accepted Answer

A)  early adopters 
B)  innovators 
C)  early majority 
D)  late majority 
E)  laggards 
A)  early adopters 
B)  innovators 
C)  early majority 
D)  late majority 
E)  laggards

Question 5

Talyn Cosmetics sells high-end cosmetics that are coveted by women, but are priced out of the budgets of most average buyers. Talyn wants to enter the Arian market and is conducting market research to identify the market segment on which it should focus its strategy. Researchers send out a questionnaire to a vast pool of potential customers in Aria and analyze the results. Which of the following questions should research analysts focus on to identify the target segment?

Accepted Answer

A)  Would you choose Talyn Cosmetics over other cosmetics brands in the market? Why? 
B)  Would you be interested in buying Talyn Cosmetics? What is the most you would be willing to spend on a brand of cosmetics? 
C)  What is your preferred mode of purchase of cosmetics-retail stores or online? 
D)  List your favorite brands of cosmetics. 
E)  How old were you when you began using cosmetics? 
A)  Would you choose Talyn Cosmetics over other cosmetics brands in the market? Why? 
B)  Would you be interested in buying Talyn Cosmetics? What is the most you would be willing to spend on a brand of cosmetics? 
C)  What is your preferred mode of purchase of cosmetics-retail stores or online? 
D)  List your favorite brands of cosmetics. 
E)  How old were you when you began using cosmetics?

Question 6

Which of the following is the function of programs and PSA's in the PR context?

Accepted Answer

A)  They support cause-related marketing efforts. 
B)  They give the required financial data to investors and other outsiders. 
C)  They generate news coverage of an organizations activities or products. 
D)  They inform various constituencies about the activities of an organization. 
E)  They highlight specific areas of expertise. 
A)  They support cause-related marketing efforts. 
B)  They give the required financial data to investors and other outsiders. 
C)  They generate news coverage of an organizations activities or products. 
D)  They inform various constituencies about the activities of an organization. 
E)  They highlight specific areas of expertise.

Question 7

Jim wants to buy a business suit and has a particular brand in mind. However, he also states that he might consider buying three other more expensive brands as alternatives. In this scenario, these alternative brands constitute a _____ set.

Accepted Answer

A)  distributive 
B)  psychological 
C)  safety 
D)  retrieval 
E)  evoked 
A)  distributive 
B)  psychological 
C)  safety 
D)  retrieval 
E)  evoked

Question 8

Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?

Accepted Answer

A)  Jamz should contain a secondary package in addition to the first package. 
B)  The Food and Drug Administration (FD
A)  will verify Bisky's claims that Jamz is a nutritious alternative to other biscuits. 
C)  Branding ethics will prevent Bisky from using the tagline on Jamz's packaging. 
D)  The marketing strategy adopted by Bisky demands that it include details of the health benefits provided each ingredient on the product label. 
E)  Jamz's label should contain details of the country of origin for individual ingredients. 
A)  Jamz should contain a secondary package in addition to the first package. 
B)  The Food and Drug Administration (FD
A)  will verify Bisky's claims that Jamz is a nutritious alternative to other biscuits. 
C)  Branding ethics will prevent Bisky from using the tagline on Jamz's packaging. 
D)  The marketing strategy adopted by Bisky demands that it include details of the health benefits provided each ingredient on the product label. 
E)  Jamz's label should contain details of the country of origin for individual ingredients.

Question 9

Mars Corp., a New York-based soft drink manufacturer, decides to expand its operations to London and Delhi. However, the company decides to sell its existing soft drinks with the same packaging and flavors in these markets. In this scenario, the company is using a _____ strategy.

Accepted Answer

A)  market penetration 
B)  product development 
C)  market development 
D)  service development 
E)  diversification 
A)  market penetration 
B)  product development 
C)  market development 
D)  service development 
E)  diversification

Question 10

Tamika wants to buy a pair of shoes. She is not sure of the exact brand or the type of shoe that she wants to buy. She goes from one store to another trying on different shoes. She settles for a pair of Laurin sports shoes that cost $70 from Queen and Lavada. Laurin sports shoes represent _____.

Accepted Answer

A)  convenience products 
B)  specialty products 
C)  shopping products 
D)  industrial products 
E)  unsought products 
A)  convenience products 
B)  specialty products 
C)  shopping products 
D)  industrial products 
E)  unsought products

Exam 1: Professional Certified Marketer