Exam 14: Marketing Communications and Advertising

The U.S.government offered consumers "Cash for Clunkers" in which they would receive thousands of dollars toward the purchase of a more fuel-efficient automobile when they traded in an older,inefficient automobile.The goal was to get the old gas guzzlers off the road as well as stimulate the economy when consumers purchased new vehicles.Which promotion tool did the government use to stimulate purchases?

4.9/5

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